Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business.
Here’s a quick brush up from Attorney Aiden Durham to get you on track:
- This isn’t an option, it’s a must-have legal requirement to protect you and your customers
- Privacy law is different by state, so it’s important to make sure your policy is layered and accounts for the outliers
All three of these are extremely important. Some reasoning for data collection includes customer service, court ordered research, or general research into website improvement. This informative practice also extends to how you’re sharing it with third parties like Google Analytics or your marketing firm.
Additionally, visitors to your website are allowed to request the data you have on file for them. You’ll need to create and write a protocol for them to be able to reach out and receive this information in a timely manner.
Let the reader know what to expect from the contents of your policy. Also important – remind them that you care about them and their general security. Etsy leverages their introductory paragraph as means to soften their brand image.
“We believe in transparence, and we’re committed to being upfront about our privacy practices, including how we treat your personal information.”
Don’t forget, if you’re working with a third-party company or software to analyze the data you’re collecting, they’ll require you to have a policy as well. It’s important to keep this in mind when you’re figuring out what you need on your website.
You definitely could find a template online, use other privacy policies you think look good as reference, and hunker down to draft this important legal document. Maybe you’re a go-getter or this is the only option you have.
Source: Fast Company
You don’t want to leave yourself legally unprotected to save a few dollars. Writing these is tricky, especially when accounting for outlier states and countries that have different laws from the normal ones. Hiring a lawyer saves you the headache of potentially paying hefty fines because of a poorly written policy.
This question has a couple of different answers depending on how you collect your users’ data.
The real answer is – it depends on how you’re collecting data.
Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation.
Did you miss our previous article…