I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” rallying cry. Every time a platform changes or a feature gets taken away or Facebook goes down for eight hours, “gurus” flock to Twitter and LinkedIn and Facebook to shout: “SEE! This […]
LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic] Microsoft-owned LinkedIn has released new remote job posting data showing that the technology, information, and media industry tops the list of sectors with the largest share of remote jobs, emcompassing a 41.2 percent share of all remote jobs, according to recently-released workforce report […]
One of the issues advertisers struggle with most is controlling the frequency of ads shown. At some point, you’re just wasting money showing the same ads to the same people. There is no ideal frequency that is best for every advertiser in every situation. Some frequency is good. But advertisers have very few options to […]
Meta recently announced several new features and enhancements that are coming to lead ads and messaging. I wrote about Marketing Messages from Meta Business Suite yesterday. Today, let’s cover the new features related to lead ads. Admittedly, Meta doesn’t provide a ton of details with most of these, but we’ll cover what we know. 1. […]
Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting. Let’s explore what is known so far… What We Know “Marketing Messages from Meta […]
A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing […]
Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. The Problem with Video […]
Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts. A good […]
If you run Instant Experience ads, how do you measure success? Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics You’ll need to add columns to your Ads Manager report. Click the “Columns” dropdown in Ads […]
If you manage ads for clients, you may need to get approval prior to the ads going live. How do you create and share these mockups? There are two primary ways that I recommend. What you use depends on your needs and comfort level. Let’s discuss… 1. Share an Ad in Draft Once you’ve created […]
