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graph showing contractlogix growth in keywords ranking on the top 3 pages of google

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.

That’s precisely the situation faced by Contract Logix. The company needed more quality content than staff could produce internally, so they turned to the content creation pros at MIG. The result was more useful content on a more regular basis—along with increased visibility and higher keyword rankings.

Quick Takeaways:

  • Contract Logix provides automated contract management software
  • When faced with difficulty keeping up with its content marketing strategy, Contract Logix contacted the experts at Marketing Insider Group
  • MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing
  • Thanks to MIG, Contract Logix increased website traffic, visibility, and search visibility

Contract Logix: Automating Contract Management

Contract Logix is a B2B SAS company that provides contract management software to several industries. The company’s contract management solution replaces manual contract creation and management, automating the entire contract lifecycle. Instead of shuffling paper contracts to be reviewed and signed, Contract Logix lets companies manage all their contract digitally, from inception through execution and archiving.

Automating the contract lifecycle has numerous benefits, including increased compliance, lower risk, fewer errors, and lower costs. It also speeds up the contract process, helping contracts get executed in days instead of weeks or months.

The Contract Logix website.

Contract Logix’s challenge was informing potential customers about their contract management software, what it does, and how it can benefit them. The company concluded that the best way to get the story out was via content marketing and embarked on a strategy that heavily relied on informative and persuasive online articles and blog posts.

The only problem was that someone had to write all those online articles and blog posts—and the company’s marketing staff was already tapped to the max.

The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign

Contract Logix is a big company in the contract management space but with a relatively small marketing staff. Producing a regular stream of detailed online articles and blog posts was beyond what the company could commit to. They could write some articles but couldn’t scale up to the quantity necessary for a robust content marketing plan.

To supercharge their marketing strategy, the team at Contract Logix needed to produce several 1000-word articles each month. Unfortunately, they didn’t have the bandwidth for that. They needed help increasing the publishing cadence, optimizing articles for SEO, and delivering more valuable content to their audience.

The Solution: Engage the Content Experts at MIG

David Parks, the company’s Vice President of Marketing, knew he needed to supplement his internal content with high-quality content from an outside source, but he had concerns. He wasn’t sure outside writers would understand the contract management space enough to write valuable content. He didn’t want to spend long hours editing and rewriting other people’s content.

David also didn’t want to spend an inordinate amount of time working over the content to make sure it fit with the company’s other website content and was fully optimized for SEO. If he had to spend too much time guiding and editing outside writers, it might not save him any time over writing it himself.

The solution was to engage the content marketing experts at Marketing Insider Group. David had previously worked with MIG’s Michael Brenner and knew the kind of quality content he produced. David and Michael believe that brands need to think of themselves as publishers, which made MIG the perfect partner for Contract Logix’s growing content needs.

Before employing MIG, David and his team at Contract Logix wrote everything internally. MIG supplemented the company’s internal content and let staff focus on writing about the things they liked. MIG helped the company fill out its portfolio and increase its publishing schedule. In the 18 months Contract Logix has been working with MIG, they’ve ideated 150 keywords, had 136 headlines approved, and 85 articles delivered.

Content marketing articles on the Contract Logix website.

David was especially pleased with the quality of content from MIG’s stable of professional writers—and how fast they got up to speed.

“What surprised me,” David commented, “was how quickly the writers were able to start producing content that was extremely high quality. The writing is always grammatically spot on. I don’t know if I’ve ever even had to edit anything from a grammatical standpoint.”

The Result: Increased Visibility and Higher Keyword Rankings

The increased quantity and high quality of writing had a marked impact on Contract Logix’s visibility and website traffic.

“We see such a huge amount of traffic coming into these blogs,” said Justin Perkins, a Solutions Engineer who’s written multiple articles for the Contract Logix site. “We have absolutely seen an increase in organic traffic over the last couple of years that we’ve been working with MIG. And it continues to grow. [Organic traffic] probably represents 50% of all site traffic, and that is largely driven by the blog. We have also seen an increase in blogs that convert into marketing qualified leads or, in our case, a demo request.”

Contract Logix has taken the lead against competitors in keyword rankings.

Contract Logix has been working with MIG since March 2021. In that time:

  • Search visibility increased from 11.55% to 12.17%
  • Traffic increased from 13.34% to 13.89%
  • Average position increased from 49.75% to 50.32%

In August 2022, the company had 19 keyword rankings in the top three, 34 in the top ten, 55 in the top twenty, and 93 in the top one hundred. Contract Logix also had four featured snippets on Google—and 9 of the site’s top 10 pages were from the company’s blog. (The tenth was the site’s home page.)

When asked what it’s like to work with MIG on content marketing, David Parks said this:

“I would highly recommend them. They should be part of anyone’s content marketing strategy.”

Can MIG Help Your Company’s Content Marketing?

Marketing Insider Group helped Contract Logix improve the quality and quantity of its content marketing and reap the rewards from that effort. MIG can work with your firm to develop an effective content marketing strategy and provide high-quality blog writing services. Companies that publish articles more frequently get better results—and MIG can help your company increase your publishing frequency.

Contact MIG today to learn how content marketing can help grow your business.

The post How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy appeared first on Marketing Insider Group.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=3508

search bar showing seo best practrices

Millions of bloggers around the world publish fresh content every day.

With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated?

Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons.

Google is the most-visited website in the world, with each visitor spending an average of 11.4 seconds on the search engine. In the U.S. alone, 3.5 billion web searches are conducted each day.

A graphic of a table listing the world’s most visited websites along with their time and pages per visit, showcasing the importance of SEO for blogs.

Blogging is important because it provides your potential customers useful information to inform their buying decisions, which helps improve your company’s credibility and thought leadership.

As well, 79% of companies who blog reported a positive ROI in their inbound marketing efforts. Marketers who invest in blogging efforts also see 67% more leads compared to their peers who do not blog.

Now that you have enough reason to start blogging, what can you do to help your posts stand out from all the noise out there? By making your blogs more SEO-friendly and relevant to search engines, you’ll be able to increase your blog visitors and conversions.

Quick takeaways:

  • Search engine optimization is a critical part of every blogging strategy. It’s the only way to drive organic traffic consistently.
  • SEO is also essential for your blog because it helps you explore topics and ideas that your audience is talking about and interested in learning about.
  • For blogs, SEO is something that requires consistent attention as part of your overall strategy. Follow best practices to ensure your content is on track to rank and deliver results.

What is SEO? Why Should You Care?

Search engine optimization (SEO) is a set of best practices to help improve the ranking of your blog on a search engine’s results page, such as Google.

SEO involves using common keywords that web users search for when using search engines, as well as linking to other websites and social media channels. All these practices increase the relevance of your blog to search engines, which helps your posts climb in the rankings and ultimately drive more traffic to your site.

If you don’t prioritize SEO for your blog, why bother with the investment? SEO ensures that your content appears in the right searches so you can reap the benefits of blogging like:

  • Cost-effective organic traffic
  • Highly targeted and relevant traffic
  • Quality leads, visitors, and engagement
  • Establishing your brand’s authority
  • Earning trust from your audience
  • Building a strong brand image

[Looking to grow your traffic and conversions, check out our weekly blog content service.]

9 SEO Best Practices for Blog Traffic and Conversions

How then do you ensure your posts are SEO-friendly? Here are nine simple tips to help you optimize your blogs for SEO.

1. Choose the Right Keywords

Search engines rely on keywords to determine what is and isn’t relevant to a web user’s search. A web user typically types in words or a series of words into the search engine related to the topic of their choice. The search engine then lists the top results that it determines to be most relevant to the topic.

To optimize your blog, you should identify and incorporate keywords that are highly relevant to your given topic into your post. Google’s Keyword Tool is one of the many resources out there you can use to look up a keyword’s average monthly searches, relevance, and competitiveness as well as similar keywords.

Make sure the keywords occur organically throughout your post. Don’t try to “force” keywords into your blog, as this will not help boost your post’s relevance.

2. Optimize Your Title

80% of readers don’t actually make it past the headline so it’s extremely important to create a compelling title. You must pique a reader’s interest and capture the essence or key concept of your blog.

Try to keep your headline under 66 characters if you can, as this allows the entire title to fit on a search page. You’ll also want to incorporate top keyword phrases you’ve used throughout your blog in the headline to increase its relevance.

3. Only Create and Publish Original Content

It’s important to create original content that provides useful information to your readers. Google loves original content because it helps its algorithms do their job. No one wants to click on three blogs offering the same tips word-for-word when they need nuanced answers. Google knows this.

When writing your blog, use subheadings to help break up your copy and to also help search engines scan and index your post more easily. This will tell Google what your blog is about and help you squeeze the effectiveness out of your original copy.

Where appropriate, include at least three links to other sites, social media channels, or pages on your blog to help drive additional traffic to your post. When you link to other sites, they may also link their content to your site, which helps increase your traffic as well – but only if it’s original.

4. Copy Should Be Long but Scannable

Longer form content – posts of over 1,000 words – tends to rank better on search engines. In fact, the top-performing marketing blogs are around 5,700 words. Generally, articles over 3,000 words get:

  • 3x more engagement
  • 4x more shares
  • 5x more backlinks

But if your blog is one large block of text, viewers who initially see it may be discouraged from reading more. Small tricks help you avoid that. For example, you can show a short preview of your blog and use “read more” tags or buttons for readers to click through to continue reading.

Most people also only read about 28% of the words in a blog post during an average page visit. To make your post more scan-friendly, use short paragraphs, bullet points, number lists, and block quotes to help your readers pick up the key points quickly and find the information they need.

Don’t forget to include call-to-action in your post, such as promoting your social channels or other blogs, as this helps generate more traffic for your site.

5. Always Include Relevant Images

Generally speaking, blog posts with images tend to be more popular than those that do not have images. More importantly though, images help break up your copy and can make your blogs more memorable as people remember images 6 times easier than text.

Even more importantly, Google wants your images. Apps and search engines are upping the image recognition game with visual search elements and in-SERP snippets. In other words, you should follow their lead and include more images.

Don’t forget to add titles or image captions using your top keywords along with ALT tags and credit your sources.

A bar graph depicting the percentage of internet users using image recognition tools on mobile devices highlighting their importance in SEO for blogs.

DataReportal

6. Consider Your Meta Description and Tags

Adding a short meta description to your blog makes it easier for search engines to find your post. A meta description should accurately summarize your blog and include your top keywords.

You’ll also want to create relevant categories and tags to help organize your blogs, so readers can find specific posts quickly from your homepage or main blog screen. Tags can also organize themselves by popularity or other factors with the right WordPress plugin.

7. Include Autocomplete Synonymous Keywords and Questions

Run a search on Google and you’ll unlock dozens of keyword and topic ideas – synonymous ideas. Google is providing valuable information here.

The search engine wants to answer every user’s inquiry as quickly as possible. Ergo, if you can answer more relevant questions and synonymous queries, SEO for your blog will improve. See why the long word counts are so beneficial?

8. Pay Attention to Your Subheadings and Bulleted Lists

As you browse those synonymous keywords and questions, consider them as subtopics for your blog’s subheadings and bulleted lists.

Subheadings are good for more than breaking up your copy – they also help Google see what’s inside your blog and scan the copy just like a human. Same goes for bulleted lists and numbered lists. Why not give Google what it wants?

9. Be Picky About Your Links

Don’t throw links into your blog just because they’re somewhat relevant. Google wants to see links in your blog because it proves you’ve done your research and you’re citing your sources.

But Google doesn’t want you researching and citing any old source. No, Google wants quality. Generally, sites that enjoy a low Alexa score are best for SEO for your blog.

However, lower popularity websites with a high Alexa score might mean high relevancy and high authority in your industry, so don’t count them out if they’re important – like professional organizations or niche authorities.

An infographic displaying an on-page SEO blog checklist.

Semrush

Always Prioritize SEO for Your Blog If You Want Serious ROI

Ask yourself why you bother with your blog. What’s it all for?

If you’re like most, you want to reap the benefits of organic traffic instead of paying for ads. You want to earn traffic from Google, engage visitors enough to stay, and eventually convert them into customers.

You can’t do any of that without SEO for your blog – consistent SEO. SEO isn’t something you do once or every few months. You must integrate SEO into your overall blogging strategy. From your topic selection down to publishing, SEO must play a starring role.

Don’t have the time to devote to SEO on the level you know you need? We’ve got you covered with our customizable Content Builder Packages.

The post 9 SEO Best Practices for Blog Traffic Conversions appeared first on Marketing Insider Group.