Permission Marketing: Love it or Hate it?

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, theRead More

What is Retargeting and How to Use it to Drive Your Growth

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social mediaRead More

3 Key Elements to Effectively Target Gen Z with Social Media Advertising

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.  Gen-Z knows the ins and outs of the latestRead More

5 Easy Steps To Running An Effective Social Media Audit

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a mustRead More

How to Make a Content Calendar You’ll Actually Use [Templates Included]

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it doneRead More

How You Can Save Your Support Budget With a Chatbot

Modern-day customers are picky and demanding when it comes to choosing where to make a purchase. And they have every right to do so! Of course, they expect stellar customer service and support at all stages of their customer journey.Read More

Three Ways (and Tools) to Improve The User Experience of Your Content

Content is a key element of just about any page. No wonder it can make or break the user experience your site provides. Have you ever thought about your content strategy in the context of user experience? Is your contentRead More

What 7 Research Studies Tell Us About Content Marketing in 2022

Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy?  Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topicsRead More

7 Content Marketing Takeaways From 4.6 Million B2B Downloads

“A generation which ignores history has no past – and no future.” –  Robert A. Heinlein Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willingRead More

The Higher Education Content Marketer’s Summertime Bucket List

During my years as a higher education marketer, summer always felt like a small reprieve. Campus was quieter, parking was more plentiful and coffee shop lines were shorter. It was also that magical time of year that I had justRead More