Posts

Google Is A Child (And We Need To Learn To Educate It)

Google Is A Child (And We Need To Learn To Educate It) written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it.

Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).

His backstory – from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean.

More from Jason Barnard:

  • Kalicube
  • Kalicube Pro SaaS
  • The Fundamentals of Brand SERPs for Business

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

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How To Turn Your Customers Into Lustomers™

How To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Bryan Rutberg on how to turn your customers into lustomers™.

Bryan Rutberg, founder and president of 3C Communications, guides and inspires leaders and their organizations to develop better communications skills, including public speaking, to build stronger relationships with customers and other key audiences as a path to deeper loyalties, greater market share, and way more fun for everyone.

More from Bryan Rutberg:

  • 3C Comms
  • Love & Profit: 10 Ways to Transform Customers into Lustomers™
  • Business Communications Assessment
  • LinkedIn
  • Twitter
  • Youtube

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=2081

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The Most Common Pricing Mistakes & What To Do Instead

The Most Common Pricing Mistakes & What To Do Instead written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Per Sjofors on the most common pricing mistakes and what to do instead.

Per Sjofors, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits.

He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.

More from Per Sjofors:

  • Sjofors – Pricing Consultant Services
  • LinkedIn

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=2026

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The Value Of Design And Why To Sell It

The Value Of Design And Why To Sell It written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Stacy Farrell on the value of design and why to sell it.

Beginning her career in education across the Asia-Pacific B2B sector across education, aviation, professional and human services and NFP, Stacy’s passion for dealing with people, communication, and visual engagement, led her into the field of strategic marketing, content creation and design.

Having established a design studio in Shanghai China before returning to Australia, she ran a design and print company until she established Content Box in 2018.

Content Box works on the premise that design and marketing for businesses does not have to be overly complicated, difficult, or expensive, but strategic, creatively engaging, thorough and consistent.

Content Box works closely with a range of professional and human service business to provide strategic marketing, graphic design, and content services.

Stacey is also a member of the Duct Tape Marketing Consultant Network.

More from Stacy Farrell:

  • Content Box
  • LinkedIn

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=1847

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How To Have Your Most Productive Day Ever

How To Have Your Most Productive Day Ever written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Dennis Riley on how to have your most productive day ever.

Dennis Riley is the founder and owner of Goals To Results. As a small business owner and strategist for over 28 years, Dennis now helps business owners take control of their business using data, strategies and systems. Dennis is a firm believer that small business owners need to guard their time and eliminate time drainers from their schedule.

More from Dennis Riley:

  • Goals To Results
  • Tame the Time Drainers – 5 Day Challenge
  • LinkedIn

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=1738

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The 4 Corners of Digital Marketing

The 4 Corners of Digital Marketing written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the Spark Lab Consulting website here.

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Leonard Scheiner on the 4 corners of digital marketing.

Leonard Scheiner has been helping law firms, solo attorneys, and business owners for the past decade with a focus on developing their brand, marketing for new clients, and predictably growing the revenues and online authority for his clients.

One firm achieved a 300% increase in revenue, while others have earned millions of dollars worth of new business driven from Leonard’s frameworks and tactics.

Today, he’s the CEO at Geek Haus, a law firm marketing agency based in Los Angeles.

More from Leonard Sheiner:

  • Geek Haus

 

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

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The Hidden Dangers of Complacency

The Hidden Dangers of Complacency written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting page here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Len Herstein on the hidden dangers of complacency.

Len Herstein has over 30 years of experience in business and brand marketing.

Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed, and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco.

Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Learn more at lenherstein.com.

More from Len Herstein:

  • www.lenherstein.com
  • Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success
  • LinkedIn

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

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7 Magic Words To Stop Scope Creep

7 Magic Words To Stop Scope Creep written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Karl Sakas on 7 magic words to stop scope creep.

Running an agency is complex, but it doesn’t have to be so complicated! Karl Sakas helps agency leaders make smarter decisions for smoother growth.

Drawing on his background in agency operations, Karl has directly advised hundreds of agencies on every inhabited continent. His clients call him their “agency therapist.”

Karl and his colleagues help you simplify agency life through one-on-one support, executive education, and training. He has written several books and more than 400 articles on agency management.

Outside of work, Karl volunteers as a bartender on an antique train. Get a free copy of his “Don’t Just Make the Logo Bigger” eBook when you sign up for his agency leader newsletter.

More from Karl Sakas:

  • www.sakasandcompany.com
  • Use code AGENCYSPARK to receive $100 off the Agency PM 101 course
  • Agency Scope Creep article

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=907

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How To Make Your Clients Successful So They Never Want To Leave

How To Make Your Clients Successful So They Never Want To Leave written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Shaun Clark on how to make your clients successful so they never want to leave.

Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies, serving more than 20,000 agency owners.

Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster.

HighLevel is Shaun’s third successful SaaS company. Shaun studied computer science at college and is a software developer by trade.

More from Shaun Clark:

  • Shaun’s LinkedIn
  • HigherLevel Website
  • HigherLevel Youtube

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

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Why Strategy Before Tactics Is So Important

Why Strategy Before Tactics Is So Important written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Alison Ver Halen on why strategy before tactics is so important.

Alison Ver Halen is a content marketer and SEO strategist who loves telling your story and coming up with a strategy to get it in front of your ideal clients so you can make magic together. Alison is the president of AV Writing Services. AV specializes in helping their clients improve their brand authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

More from Alison Ver Halen:

  • Alison’s LinkedIn
  • AV Writing Services Website
  • Content Marketing Made Easy Book
  • Download Free Marketing Workbook Here

 

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

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