michael brenner top marketing speaker on a stage with slide saying attract people through stories they love

The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you’ll find me presenting my favorite marketing tips, tricks, and stories along with some of my friends!

Because when it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer.

Speaking at Marketing Events, internal marketing meetings, and leadership conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand that they are not alone in the challenges they face, to walk away with some new insights and practical tips they can implement when they get back to the office.

If you are planning a marketing conference, or looking to book an inspirational speaker for your internal marketing team, you need to find someone who will deliver on what your audience needs.

So that’s why I put together this list of the top marketing speakers in the industry today.

Who Are The Best Marketing Speakers?

I love speaking at marketing events!

And having spoken at all the big marketing events myself throughout the years, I can personally vouch for almost every one of the public speakers on this list. These are my favorites and the ones I look forward to hearing.

Below you will find details of the very best marketing influencers, keynote speakers and motivational guides in the world today, each providing inspiration and advice in equal measure.

So if you’re a marketing event coordinator or responsible for internal marketing training and development, please consider all the men and women on this list and make sure the ladies get the credit and coverage they deserve.

Some of these are keynote speakers, marketing strategists, content marketing speakers, creatives, SEO marketing specialists, B2B experts and digital marketing ninjas. And many of them are good friends.

So if you are booking an event, please support the very talented and inspiring men and women contributing thought leadership to our industry. Their presence, knowledge, expertise will surely make your event count among the top marketing conferences.

Now if you have really big budgets and want the big name stars, you already know Seth Godin, Gary V, and Simon Sinek. These folks are all just as good as those folks, without the 6-figure big budgets.

The 65 Best Marketing Speakers To Book For Your Next Event

Here are the top 65 marketing speakers in the world today (in no particular order.) There are some awesome marketing speakers who I am sure I have missed. Tell me who else should be on this list?

John Hall

John Hall is the co-founder and president of Calendar, a scheduling and time management app. He’s also the strategic adviser for Relevance, a company that helps brands differentiate themselves and lead their industry online. You can book him as a keynote speaker here and you can check out his best-selling book “Top of Mind.”

Carla Johnson

Carla Johnson is one of the brightest minds in marketing. She helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for customers and employees. Through her consultancy, Type A Communications, she works as a trusted advisor to blue-chip brands such as She’s worked with companies such as American Express, Dell, Emerson and Motorola Solutions to establish open conversations and instill creative confidence as they tap into new ways of bringing their brand stories to life in fun and captivating ways. Carla is co-author of the book Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations.

Juntae DeLane

Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast “The Digital Branding Podcast.”

Tami Cannizzaro

Tami is the CMO of Thryv and formerly held senior roles in Marketing at Oracole and IBM. Tami Cannizzaro oversaw the marketing plan for Oracle and IBM’s leading portfolio of cloud applications. She manages a team of digital marketers spanning line of business (LOB), cloud systems and infrastructure technology. Prior to joining Oracle, Tami ran marketing for eBay Enterprise, leading the business unit’s rebranding when it split from eBay to become Radial. She also served as Vice President of Marketing at IBM, building the company’s leadership in SOA, Social Business, Smarter Commerce and Cloud computing. Tami received her MBA from the NYU Stern School of Business. She speaks internationally on the topics of Digital Marketing, Social Media and Content Marketing.

Image result for andrew davis
Andrew Davis

Andrew Davis is the founder of Monumental Shift, one of my good friends, and one of the best marketing speakers you will ever hear. Andrew will make you believe that you can ignite conversations around your brand and build moments of inspiration for your customers. He is the author of Brandscaping and Town Inc. And I learn something new from Andrew every time I speak to him.

Ann Handley

Ann is my muse, my mentor and one of the nicest, smartest and wittiest people you will ever hear or meet. Ann is an Author. Marketer. Chief Content Officer Marketing Profs, an amazing personand she is “waging a war on content mediocrity.” Ann’s latest book is the WSJ bestseller, Everybody Writes.

A. Lee Judge

A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. Previously, Lee served as Sr. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations.

ForbesNancy Duarte

Nancy is a speaker I saw about 10 years ago and she made a room full of B2B Marketers cry with her advice on brand storytelling that inspires me to this day. Nancy believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively. And her Ted Talk has 3.2 million views!

Tim Washer

Tim is a very funny man, a good friend, and an even better presenter. (Yeah that was a jab.) He has performed at events featuring Pixar CEO John Lassiter , Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.

Amisha Gandhi

Amisha is the SVP, Marketing at Tipalti. Previously, she was VP of influencer marketing at SAP Ariba and also led mobile product marketing. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture and Time-Warner.

Image result for andy crestodinaAndy Crestodina

Andy is the co-founder of web development firm Orbit Media, as well as an accomplished author and speaker. He is dedicated to the power of positive oration, which is why he founded Content Jam in his native Chicago. I’ve seen Andy speak a number of times. He’s smart, funny and as affable as they come.

Ekaterina Walter

Ekaterina is an international speaker and author of the Wall Street Journal bestseller Think Like Zuck and co-author of The Power of Visual Storytelling. Ekaterina previously led strategic and marketing innovation for Intel and Accenture. She co-founded Branderati, which was acquired by Sprinklr, where she now serves as Global Evangelist. I recently shared a stage with Ekaterina and she had us laughing, crying and thinking.

Jay BaerJay Baer

Jay is President of @Convince and one of the nicest guys in social media. He is “the most re-tweeted digital marketer in the world,” a best-selling author, acclaimed speaker, and engaging podcaster.

And if you want to hate Jay for all these talents, his latest book “Hug Your Haters” would suggest otherwise.

Kerry O’Shea Gorgone

Kerry is recognized as a leading expert at the crucial intersection of law, social media, marketing and PR. Her views on the legal aspects of social media and marketing have been featured on CBS radio and NBC Nightly News. Kerry is the editor at AppFire and is a former senior program manager, enterprise learning, at MarketingProfs. She’s also a speaker, writer, attorney, and educator.

Avinash Kaushik

He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor) and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0).

Pam Didner

Pam Didner is a marketing consultant, author and speaker. As a former Global Integrated Marketing Strategist for Intel, Pam Didner knows how to plan, produce and deliver global marketing success and efficiency. She led Intel’s Enterprise product launches and worldwide marketing campaigns. Pam Didner is a smart and practical expert at creating successful global marketing plans that meet local marketing needs. As an experienced worldwide speaker on global marketing trends, Pam entertains and educates audiences with her dynamic style and real-world examples. Her new international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. Didner was selected as one of BtoB’s Top Digital Marketers in 2011 and 2012.

Screenshot 2023-03-08 at 6.55.30 PM.pngErik Huberman

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest-growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies from the age of 26. Huberman has continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, such as the launch of Hawke Ventures which has funded start-ups with as much as $5.6 million. He most recently authoring The Hawke Method.

Screenshot 2023-03-08 at 6.56.33 PM.pngColin McGuire

Colin McGuire is the CEO of the DTC growth agency, Boomn. He speaks on trends related to direct-to-consumer brands, conversion rate optimization, content creation best practices, and digital advertising. I’ve been impressed with the success his company has seen as they acquire direct-to-consumer brands and grow them to new heights. Even more so, I’ve heard how well they partner with growth-hungry brands and help them accelerate their success. As a speaker, he has a valuable perspective, and I’m hoping to hear him speak soon to learn more about how they achieve such exponential growth.

Screenshot 2023-03-08 at 6.52.36 PM.pngJamie Calon

Jamie Calon is a leader in the trade marketing space, with more than 20 years of marketing consulting experience, working with clients like The North Face, Luxottica and Oakley. He and a partner developed Regulator in 2016, a comprehensive software solution for trade marketing professionals for a wide range of industries. He is also host of the Marketeers Clubhouse podcast where he explores the world of marketing from a variety of perspectives

Tequia Burt

Tequia Burt is the editor-in-cheif of the Linked Marketing Solution blog and she is the founder and CEO of Content[Ed.], is a veteran editor and writer with more than 15 years of experience covering the B2B marketing landscape.

Carlos Hidalgo

Carlos is the former CEO and Principal of ANNUITAS. Carlos has over 20 years of experience as a B2B marketing practitioner. He is widely recognized for his expertise in strategic integrated marketing, demand process, demand transformation, and marketing automation. As CEO and Principal of ANNUITAS, he drives strategy and leads core practice teams to transform demand for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who’s Who in BtoB Marketing in 2011 and 2012. And is one of the best marketing speakers you will ever hear on demand management and marketing strategy.

Joe Pulizzi

Joe is the godfather of Content Marketing, the founder of the Content Marketing Institute and Content Marketing World. I can’t say enough about how much this guy has helped my career and the lives of so many people in the content marketing space. A great speaker, Joe is an even greater guy, a mentor and friend. So maybe I’m a little biased but suffice it to say, he’s a pretty darn great speaker.

Stephanie Losee

Stephanie is the Head of Content for Visa. Previously she was the Executive Director of Brand Content for POLITICO, and before that, the Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. The Holmes Report named her one of the Top 25 Innovators of 2015. She is a former writer at Fortune and editor at PC Magazine.

Jay Acunzo

Jay is probably the hottest rising star in marketing today! Formerly at Google and HubSpot, Jay is VP of marketing and support at NextView, an early-stage VC firm investing in tech startups, and he writes the blog Sorry for Marketing. He’s the creator and host of the show Unthinkable, a podcast for craft-driven content creators, marketers, and anyone bothered by bad content.

Ardath Albee

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change, and how to gain value that drives business. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past four years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO. Among her clients are Teradata, PROS, Deluxe, Transunion, BMC Software, Steelwedge, Riverbed Technology, CoreMedia and Sykes.

Todd Wheatland

Todd Wheatland is the head of strategy at King Content, and is the immediate past global VP of marketing at Fortune 500® company Kelly Services. He is the author of The Marketer’s Guide to SlideShare, co-author of The Cult of Talent, and host of the upcoming video magazine show CMO Story. He’s smart, funny, and tons of fun.

Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Earlier, she was Altimeter Group’s digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency and events company dedicated to content strategy, promotion and marketing. He’s also a faculty member at the Indiana University Kelley School of Business.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. In 2015, Facebook hired Mari to teach at the Boost Your Business series of live training events across the country. Mari is an in-demand speaker; she keynotes major events around the world. Her company also provides consulting and training on Facebook marketing best practices for SMBs and brands.

Gini Dietrich

Gini Dietrich is the founder and CEO of integrated marketing and communications firm Arment Dietrich. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks and co-author of Marketing In the Round. Gini exudes her intelligence and personality in everything she does.

Kristina Halvorson

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the author of Content Strategy for the Web, and the founder of Confab Events content strategy conferences. Kristina’s work focuses on the processes, people, and policies that make up the foundation for extraordinary, sustainable content. Her clients include some of the world’s most beloved brands (like Whole Foods, UnitedHealthcare, Etsy, Angie’s List, and Ritz Carlton) and span industries and locations around the world. Mom. Minnesotan. Also, sassy.

Marcus Sheridan

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world. Since this achievement, Sheridan has become a highly sought after marketing speaker and leader in the digital sales and marketing space, working with hundreds of business and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately becoming the best teachers, communicators, and trust-builders in their space.

Katie Martell

Katie is a keynote speaker, PR and communications consultant, startup CMO and SaaS entrepreneur, and B2B “Director of Buzz” working on “Woke-Washed,” a forthcoming book and documentary project exploring the collision of marketing and social movements.

Kristen Craft

Kristen is Director of Business Development at Wistia. Kristen is a brilliant marketer who’s an expert at crafting (no pun intended, we promise) compelling brand stories and using video to make marketing campaigns more effective. She’s a super smart gal who really knows her stuff, with advanced degrees in business and education from MIT and Harvard – no biggie, right? Plus, she gets tons of cool points for brewing her own craft (we’re done!) beer. I saw Kristen speak earlier this year on the hot topic of video and visual marketing and she was awesome.

Kathy Button-Bell

Kathy Button Bell is responsible for global marketing and corporate branding for Emerson, overseeing all global marketing strategy, corporate communications, market research and digital strategy. From launching the company’s first global advertising campaign to introducing social and digital strategies, Kathy and her team aim to engage and inspire the next generation of STEM leaders. Most recently, she led Emerson’s 125th anniversary celebration, highlighting the company’s purpose and passion for engineering through an integrated “I Love STEM” campaign, featuring Hank Green, self-proclaimed science nerd and YouTube celebrity. Kathy is a “vortex of fun” and delivers candid insights from one of the most respected and leading CMOs in business today!

Ian Cleary

Ian Cleary is the founder of RazorSocial. He provides training to help companies achieve better results from social media with a strong focus on using the best tools and technology. Ian is a regular speaker at top social-media events such as Social Media Marketing World and Content Marketing World. He has been published on leading industry sites including VentureBeat, Content Marketing Institute and Social Media Examiner. Whether his audience consists of a select few or thousands of spectators, Ian’s one of the best social-media marketing speakers on the planet, bringing knowledge and passionate personality that is easy to understand, actionable and entertaining!

Melissa Breker

Melissa Breker is co-founder of Content Strategy Inc. where she helps clients to solve business problems by improving their content and content processes. Recent clients include Wells Fargo, Samsung, and the University of Minnesota. Melissa has taught content courses at the University of British Columbia and has developed online courses for the Content Marketing Institute and MarketingProfs. She’s passionate about connecting people and making a difference through content strategy.

Jason Miller

Jason is the Senior Manager, Global Content Marketing, Marketing Solutions for LinkedIn. Jason leads global content and social media marketing initiatives for LinkedIn Marketing Solutions, helping marketers understand how to take advantage of digital advertising and content marketing tactics on LinkedIn—and beyond—to achieve their marketing goals and deliver real ROI. He is the author of the best selling B2B marketing book Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.

Margaret Molloy

Margaret Molloy is the global chief marketing officer (CMO) at Siegel+Gale, a leading global strategic branding firm, where she is responsible for all marketing and business development. Margaret has racked up over two decades of experiences as a marketing leader.  A strategic marketer with a technology DNA, Margaret has deep expertise in business-to business (b2b) marketing.  An award-winning marketing thought leader, Margaret has been published in Forbes, Fast Company, The Economist Lean back, Wired and beyond.

Andrea Fyrear

Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.

Deanna Ransom

Deanna Ransom is the Executive Director for Women in Revenue. She is a revenue and brand innovator, business transformation leader, and storyteller, who is passionate about diversity, equity and inclusion and empowering women to succeed.

Bernie Borges

Bernie is the CEO and founder of Find and Convert, a company that provides digital marketing services to a wide range of clients and has partnered with the renowned HubSpot. He is also a prolific writer, broadcaster and marketing speaker, sharing his expertise with thousands each year.
Robert Rose

As the Chief Content Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. Robert just recently released Experiences: The 7th Era Of Marketing with co-author Carla Johnson. Rose is a frequent marketing speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi.  @Robert_Rose

Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Adele Revella

Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley). Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur. Through the company she founded in 2010, Buyer Persona Institute, Adele has a compelling strategy for marketers who seek the confidence to say: “This is what really matters to our buyers. So here’s the plan.”

AJ Huisman

Albert Jan (AJ) Huisman is the Founder of Y Content, a Content Marketing Consultancy company. He is also the co-founder and Chief Content Officer of Content Marketing Fast Forward, a platform which inspires and educates marketers in a fast and fun way on Content Marketing. AJ is one of the best marketing speaker on the subject of Content Marketing.

Tamsen Webster

Tamsen is the CEO and founder of Strategic Speaking. Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the executive producer of TEDxCambridge and the CEO and founder of Strategic Speaking, a presentation strategy company. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner; is a winning ballroom dancer (in her mind), and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.

Tom Webster

Tom is vice president of strategy for Edison Research and specializes in drawing insight from social media data. He has 20 years of experience researching technology usage, new media, and social networking, and is the principal author of studies including The Social Habit and Twitter Users in America.

Jennifer Harmel

Jennifer has nearly twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach. At ANNUITAS, Jennifer leads the Demand Process Strategy Practice Area, ensuring that account teams are building best-in- class programs for global enterprise clients.

Doug Kessler

Doug Kessler is the co-founder and creative director of Velocity, the London-based B2B content marketing agency. Doug writes about content marketing, including pieces such as “Crap: Why The Biggest Threat to Content Marketing is Content Marketing” and “The Big Fat Content Marketing Strategy Checklist.” Doug can often be found ranting against the reactionary forces of mediocre marketing – but always with a bit of a wink.

Ja-Nae Duane

Ja-Nae is the Managing Partner, Innovation at Revolution Factory. Combine an opera singer, social scientist, strategist, author, and innovator into one person and you’ll have Ja-Naé. A true Renaissance woman, she loves to step outside her comfort zone, both personally and professionally. Every day, Ja-Naé uses her 15 years of experience working with companies like Samsonite, AIG, Constant Contact, IHS, and Bain to help people make smarter decisions about how to start new companies and launch internal projects. An award-winning speaker, the recent publication of her book, The Startup Equation, provides a holistic approach for building a business and managing innovation, both from scratch and within an existing organization.

Bryan Kramer

Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing, and credited with shaping the #H2H human business movement in marketing and social. He’s one of the top marketing speakers, bestselling author and strategist who consults Fortune 500 clients like IBM, Cisco and Pitney Bowes on humanizing business through social media. Bryan’s been named a “Top 25 Social Influencer to Follow” by Forbes, one of the “100 Most Influential Tech People On Twitter” by Business Insider, and one of the “Top 50 Social CEOs on Twitter Globally” by The Huffington Post. Bryan’s latest book, Shareology, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning.

Scott Monty

Scott is the CEO and Founder of Scott Monty Strategies. After serving as global head of digital and multimedia communications at Ford Motor Company for 6 years, Scott cleaned up his wounds and founded Scott Monty Strategies (because, let’s face it, who else would?), a strategic communications consultancy. He now focuses his time as one of the best marketing speakers to large groups and advising brands and agencies on marketing and communications using—what else?—examples from ancient philosophers and literary legends. It actually makes sense when you hear him talk about it. Meanwhile, if you buy Scott a drink, he might do some Simpsons impressions for you.

Amanda Nelson

Amanda is senior manager of AppExchange Content and Community at Salesforce. She has a content marketing and community management background, and has worked in account management for interactive and full service advertising agencies. She is a conference speaker, published author, a social media professor, and has won multiple marketing awards. She is passionate about content marketing, social media marketing, community management, and border collies.

Scott Brinker

Scott is now a VP at Hupspot after selling his company and his Chief Marketing Technologist blog,, and is the program chair of the MarTech.orh conference series. He is the author of the book Hacking Marketing published by Wiley. He is also the co-founder of ion interactive, a provider of interactive content marketing software to many of the world’s leading brands.

Douglas Burdett

Douglas is a B2B marketing agency principal at Artillery, former artillery officer, Madison Avenue ad man, and stand-up comedian. He also hosts The Marketing Book Podcast. Douglas and I have been “Twitter friends” for years and I look forward to sharing the stage with him at this year’s MarketingProfs B2B Forum.
Samantha Stone

Samantha Stone

Samantha is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. Throughout her career, she has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft. Her new book is a how-to guide for high growth marketing in complex selling environments. Through case studies and actionable advice, Samantha doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.

Oli Gardner

Unbounce Co-Founder Oli has seen more marketing campaign landing pages than anyone on the planet, and is obsessed with identifying and reversing bad marketing practices. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about conversion-centered design and is on a mission to help marketers combine data, design, copywriting, and psychology to create high-converting experiences that delight at every stage of the customer lifecycle. When not ranting about bad landing pages, Oli can often be found shouting at poorly designed sinks in hotel bathrooms.

Carlos Gil

Carlos is the global head of social media for BMC Software. Previously, he served as senior social marketing manager for LinkedIn’s Sales Solutions. His proven track record includes leading consumer-facing digital and social media programs as social media manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, he served as the head of digital marketing for Save-A-Lot food stores. Carlos is an experienced social media thought leader whose previous speaking engagements includes SXSW and Social Media Marketing World.
Heidi Cohen

Heidi Cohen

Heidi is the Chief Content Officer at Riverside Marketing Strategies. As president of Riverside Marketing Strategies, a marketing consultancy, Heidi has 20+ years of experience simplifying complex concepts behind evolving marketing challenges. Heidi held senior-level marketing positions at global businesses including The Economist, Bertelsmann/Bookspan, and Citibank. She taught university-level marketing at New York University (NYU), Rutgers, and CUNY. Since 2004 Heidi has written for major marketing publications including a regular ClickZ column. Her blog, Actionable Marketing Guide, is a top ranked social media and content marketing resource.

Michael Brenner

Yes that’s me. I know it’s a little tacky to include myself. But speaking is such a passion for me that I would be honored to speak at your event, or to your team. I’ve covered the topics of Content Marketing, Thought Leadership, Marketing Strategy, Digital Marketing, Marketing ROI, Leadership and so much more. I am proud to be a sought-after speaker as a former “Marketing Insider” for brands like SAP and the Nielsen Company, as CMO of a few startups (where I learned how to do marketing without a budget – haha), and now the CEO of Marketing Insider Group. I also wrote Mean People Suck and co-authored  The Content Formula. Lately I’ve been speaking very tactically about optimizing content marketing and also re-thinking what marketing means.

Click here to book me to speak (or for the story on how I met Mark Hamill!)

The post 65 Best Marketing Speakers For Your Next Conference appeared first on Marketing Insider Group.

Did you miss our previous article…

Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions.

If you aren’t effectively using content marketing – check out this graphic from Some studies suggest digital ad spending will soar to $242.80 billion by 2024.

Source: eMarketer

If you aren’t using content marketing, you’re behind the times and this is your sign to catch up!

If you are using content marketing already let’s get a little honesty going…

No one is perfect – and there are things to keep in mind when improving the content you’re putting out on your website.

Here’s a quick brush up on the basics from

Quick Takeaways:

  • If you aren’t using content marketing, it’s time to get with it
  • Building an organic audience over time can be more efficient and better for your bottom dollar than 100% paid advertising
  • Maintaining a consistent and quality content marketing schedule is crucial to your bottom line

We’ve thrown a list together of helpful tips for your brand to maximize the value of your content marketing efforts:

10 Content Marketing Tips for Brands

1. Know your audience

Any great piece of content starts with a firm understanding of what your audience needs from an article. Naturally, you’re trying to get them to your site to buy into your product or service, but the key part of that is getting them to your site.

This guiding star is especially beneficial for businesses that expect their prospects to seek education and information before they purchase. Creating context about why they need your item and leading them to the conclusion is key.

Imagine for example, you’re looking to sell grill aprons. Creating content focused around keywords like recipes or grills will bring your target demo (grillers) to your site. Things like “Top 10 Summer BBQ Recipes” or “Best Grills on the Market” will draw them into your site.

As they read, they’ll realize “wow, I DO need a grilling apron for all this meat I’m slinging.”

2. Use Good Sources

Good sources are important. Being able to show legitimacy in what you’re saying improves trust with the reader, making them more likely to convert. Think about it this way – using someone else’s credibility to prove your point is not just okay to do, it’s the smart thing to do.

The big sites to avoid? The same ones that your high school teachers used to yell at you for (We’re looking at you Wikipedia).

This also includes citing data. says:

Ground your content in facts: Data, research, and numbers are the foundation for any story. Your ideas and opinions and spin might be part of that story—or they might not be, depending on what you are trying to convey.

They’re right! Data drives your legitimacy and your points home to the reader.

3. Hire Great Writers

If your operation is expanding or you’re running out of time to properly handle your content marketing efforts, it might be time to hire some help!

There’s two options for this that yield similar results. You can either hire experienced content writers that have experience in SEO writing, or – hire a content marketing agency to do the research, writing, and publishing.

There’s benefits to both, but with a consultancy you often gain access to resources and experience you can’t always get with individual writers. Doing your research on both is important to finding what’s best for your business.

4. Optimize for SEO

Seeing how your organic search rankings are performing is crucial to a healthy content marketing strategy. Keywords drive your content, because the higher you rank with keywords, the higher you are on Google’s search results. Be honest, when was the last time you clicked the seventh link down?

Source: FinancesOnline

There’re tons of automated SEO tools that can make your life much easier when optimizing your content.

5. Publish Consistently

This should be a no-brainer, but sometimes things slip through the cracks. But the reality of content marketing is that for your efforts to be successful you need quality content as close to daily as possible.

On average, it takes about 3-4 months of consistent, quality content to see larger yield. One article per week is a solid start, but getting into a daily rhythm of publishing will give you the quickest result over a shorter period of time.

6. Distribute on Social Media

Source: Invade Digital Media

How’s your social media presence? If your answer is we have none or not great, chances are your visibility is low. Being plugged into your target communities builds brand recognition and trust with prospects.

If you haven’t been already, you should be publishing your content across all of your social media channels in your brand voice to give your traffic that extra boost.

7. Distribute to Mail Lists

Who can forget services like MailChimp and Constant Contact? Creating subscriber lists out of customers and prospects that visit your site creates an easy line of communication. Sending out daily articles straight to their emails is a no-nonsense way of getting your information out there.

These sites also have built-in analytics pages to give you the best overview of your distribution efforts. Things like open rate, best time of day to send, and percentage of links being clicked.

8. Use Analytics

Analytics should drive your content. Using Google Analytics and other internal analytics tools from the resources you already use will give you insight into where your content does best.

Additionally, analytics tell you where your content could use some work. If certain pieces aren’t drawing many eyes or have the lowest conversion rates, it might be time to experiment with other types of content.

9. Optimize For Mobile

This seems like an obvious one, but when was the last time you opened your website on your phone? Mobile viewability is not only necessary but a must have when publishing content. More than half of all content is viewed on a phone.

If your website isn’t optimized for it, you’re only making yourself look bad! This is one of those things that is perfectly acceptable to hire contractors or consultancies for.

10. Repurpose Your Content

We didn’t forget about all that hard work you’ve already put in! Your best performing articles don’t need to sit on your website rotting to the webpages of time.

Articles that once brought in great traffic eventually fall out of touch with the ever changing world of search engine optimization. Not to mention, the actual content can become irrelevant to today’s world. says:

Marketers can turn an article into a video, or an infographic – or the opposite in each case as well. They can reuse tips in an article by breaking them down into a series of posts or Stories frames, or they might post soundbites from a podcast direct to their social channels.

Having your writers restructure your content into different forms can be the gift that keeps on giving. Even a quick freshening up of an old article from a few years ago with modern information can be the makeover your content needs to be back on top of the page!

Wrap Up

Content marketing, while rewarding, can be difficult to keep up with and regularly maintain. By using some of the tips we’ve provided, you can get and stay on track to blow past your conversion goals for your content marketing efforts!

Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. 

The post 10 Content Marketing Tips for Brands appeared first on Marketing Insider Group.

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry.

While organic and unpaid growth is easy and versatile on LinkedIn, paid promotion through this platform’s multiple advertising options is also a simple and effective method for furthering your marketing efforts. With paid LinkedIn ads or “sponsored content,” you can target the precise demographics your marketing is intended to reach. While it may cost money to advertise on this platform, the opportunity to target specific decision-makers and audiences directly proves its worth.

LinkedIn gives advertisers many ad options when deciding on a paid piece of promotional content or direct message. To achieve goals from lead generation to website conversions, employee recruitment, and product or service sales, ad and message options include:

  • Sponsored Content
  • Sponsored Messaging
  • Text Ads
  • Dynamic Ads
  • Carousel Ads
  • Follower Ads

Spending on B2B advertising in the United States is projected to grow to 14.57 billion dollars by 2023, so it’s essential to leverage the following tips to effectively stand out in this growing and competitive space and reach the 810+ million professionals on LinkedIn.

Quick Tips:

  1. Format Your Ads for Maximum Impact
  2. Keep Your Buyer Personas Updated
  3. Identify & Target Decision Makers
  4. Run A/B Testing
  5. Monitor & Understand Your Analytics
  6. Gate Your Content
  7. Use a Variety of Ad Types

1. Format Your Ads for Maximum Impact

Familiarize yourself with the most effective practices for writing and formatting the different kinds of LinkedIn ads so that they’re displayed to your audience as intended. Keep headlines and descriptive copy short, concise, and punchy. Be aware of specific length limits such as headlines under 150 characters and descriptive copy under 70 characters—deviating from these guidelines can truncate text and cut off your intended message, leading to less engagement. Use images that are approximately 1200 x 627 pixels, as content with larger visuals has up to a 38% higher CTR (click-through rate) than smaller thumbnails and images that are too big.

Different ad types call for different image sizes and copy lengths, so be sure to reference LinkedIn’s Sponsored Content Advertisement Specifications.

2. Keep Your Buyer Personas Updated

By knowing exactly who you’re marketing to, you can target ads to be shown to your specific buyer personas. This helps better collect spot-on leads and ensures you’re increasing your ROI. Outdated buyer personas can be as detrimental as having none at all, so it’s important to revisit these profiles and make adjustments as the industry, your company, and other environmental forces change.

3. Identify & Target Decision Makers

Speaking of buyer personas, you’ll want to specifically target the person or persons who will be purchasing your product or service. Luckily with LinkedIn’s Company Targeting, you can execute account-based marketing (ABM) campaigns and target your ads to reach the inboxes or feeds of decision makers from the companies and industries you’re aiming for, raising the likelihood that they’ll become profitable leads and customers for your business.

4. Run A/B Testing

LinkedIn is the ideal platform for A/B testing your ads. Start by creating two versions of the same ad and then change one component: perhaps target different demographics, change an image or video, utilize a different CTA (call to action), or whatever differentiator you’d like to implement.

Test their effectiveness by running both variations simultaneously. After observing your results, you can determine which ad or ad type performs better and utilize that information for future campaigns. On the flip side, this can help you determine if neither option works well and if you need to create a different ad entirely.

A/B tests help you better understand how to effectively communicate with your potential leads, customers, employees, and others who are representative of your buyer personas. Your marketing and advertising efforts can only improve alongside your understanding of your audience.

5. Monitor & Understand Your Analytics

Whether from organic marketing efforts or paid LinkedIn advertising, you’ll gather data about your efforts’ performance that you can leverage in future campaigns. LinkedIn has built-in analytic tools. With this data, you can better target the most appropriate demographics, understand what formats work or don’t work, measure leads and conversions, and gain other insights to improve your ROI.

6. Gate Your Content

Don’t give out every piece of valuable content without collecting a lead. You’ve done the work to create content to grow your business, so be sure to strategically gate your content with a form or other contact collection method. With LinkedIn advertising, you can place these gated content pieces directly in front of their intended target audience and efficiently collect that lead. An excellent tool for this is LinkedIn Lead Gen Forms which can be used in your ads to quickly generate high-quality, data-rich leads that come straight from the user’s LinkedIn profile. This not only generates leads but strengthens analytics to benefit future campaigns.

7. Use a Variety of Ad Types

With LinkedIn advertising, you can experiment with the different types of ads. You can create sponsored ads with images or videos, or even message ads that go directly into targeted inboxes. You can experiment and be creative with the type of rich content ads you’re promoting about the service, product, or event you’re advertising. Not only that, you can continue repurposing older, relevant content by reincorporating it into different ad formats and placements and refocusing toward different target audiences.

Effectively Execute Your LinkedIn Ads

The potential for effective, targeted, and specific advertising is broad and evergreen. By leveraging these tips for effective LinkedIn advertising, you can garner quality leads, grow your business and brand far and wide, and stake your place in your industry as an exemplary thought leader. Do you want expert assistance to boost your LinkedIn advertising efforts? Let’s get started today.

The post 7 Marketing Tips for Successful LinkedIn Advertising appeared first on Marketing Insider Group.

Did you miss our previous article…

The real estate industry is extremely competitive, and you have to be creative and forward-thinking to keep your company ahead of the curve. Enter: Digital Marketing.

For many, competitiveness attracts them to the industry. They thrive on the challenge it presents and on finding the best ways to promote their business.

According to Invideo, more than 93% of home buyers used an online resource to search for a new home. Utilizing your digital marketing is to your success.

Here’s some real estate digital marketing tips and tricks that will take your company to the next level:

5 Real Estate Agent Digital Marketing Tips

1. Harness the Power of Social Media

Source: TipRank

In the United States alone, roughly 223 million (82% of Americans) have at least one, if not more social media accounts. This is driving more and more companies to take advantage of various social media platforms to network across them.


You can start your digital marketing campaign on Facebook with its’ over 1.47 billion active users. Set up your business page and utilize Facebook Insights to get a good understanding of your page’s fans.

This will allow you to target your messages precisely to meet your consumers and prospects needs and desires.

For example, if you’re selling homes in a family-oriented community, you can target your ads for young people who are searching by location.

Consider taking advantage of paid advertising on these platforms. Content marketing is everything, and paying for your content to appear in your target audience’s feeds is as direct as you can get. This will allow you to quickly promote your business and increase your reach to people who have similar interests or are members of the same demographic.


Pictures sell, and this rings true for the real estate industry. People want to see photos of the property they’re interested in to help determine if it’s going to be a good match.

This lends opportunities for walkthroughs, open houses, agent showcases, listings, and more.

With over one billion active users, there are bound to be prospects in your area of service. Even if they aren’t in the market just yet, getting your name in front of their eyes beforehand is an edge on the competition.

Building a brand voice and a community within your platform will create a stronger relationship with customers and prospects.


YouTube is another popular platform with high upside for real estate dealers. With over 2.24 billion users in countries all over the world. YouTube’s reach is enormous.

As opposed to Instagram, YouTube’s model allows for more in-depth, informative videos on your listings. This allows you to give as much info as possible to the prospects closest to converting.

Sharing testimonials is a great way to provide the human element of marketing. Asking previously satisfied customers for a review to publish on your site provides credibility to your company.

Testimonials are also a great way to showcase the hard work of your agents, providing a way for prospects to find their best fit.

Reviews are easy to fake, but the emotions that can come with these videos are genuine. This is a powerful tool that will give your subscribers real insight into why they should choose your company over your competitors.

2.  Use Local Images and Videos on Social Sharing

When you network, it’s important to include local images or videos in your digital marketing campaign. Many companies forget this vital aspect, and they share just text.

Images and videos are important. They increase your current and prospective customer’s engagement levels with your company. Not to mention, showing your work in your target community provides legitimacy to your brand.

Social platforms make it easy for companies to incorporate these key elements into all of their posts. Pro-tip, make sure your posts are public so your followers can share it with their followers too!

3. Create a Virtual Tour

Source: Kuula Blog

Is your company involved in community activities? Have you created a unique culture inside your business that you want to show? Perhaps your business has a pet or a beloved mascot that your customers rave about.

Create a virtual tour of your business for your website! If you don’t want to make it a long tour, break it up into several smaller segments and follow a different agent around once a month.

Videos and virtual tours that showcase the day-to-day operations and culture of your business will engage your customers and provide a quick-look into their future business.

People will be more likely to reach out and want to work with a company that they trust. An insider view generates a real feeling.

4. Use LinkedIn to Make Your Mark

Source: Vecteezy

LinkedIn has 830 million users. It’s a place where industry professionals can gather and network. It’s an excellent opportunity for your business to establish its professional reputation in an online format.

LinkedIn also gains your businesses exposure to investors, business owners, and banks in your immediate area – providing chances at partnerships beyond your residential clients!

Many potential clients ask for recommendations from the bank they’re getting a mortgage through, a real estate company, or an agent. You can get your company or agents involved in discussion posts, blogging, or direct messaging.

Instagram and Facebook are a bit more on the business-casual side. LinkedIn is where you can flex your professional muscles, casting a net to other businesses and higher-end clients you might not have reached.

5. Add Valuable Real Estate Blog Content to Your Site

Blogging is everything! Blogs offer valuable industry insight for your clients and get you natural web traffic on your website.

(Quick look: How to Turn Your Blog into a Lead Generating Machine)

Digital advertising is important, but long-term yield from quality content on your website can be an even more important tool.

You want your blog to show your company’s expertise. Optimizing your content for high SEO/SEM rankings to your prospective customers will lead them right to you.

Coming up with new ideas can be difficult, so try to put yourself in the shoes of a prospective homeowner. Keywords and topics like moving, home owner, mortgage, will bring them to your site during their research.

What would YOU want to know when purchasing a house? This will give you a platform to build your blog content.

Make sure to research what your competition is doing too. A quick google search will tell you what’s ranking highest in your industry. Look at what they’re doing right, and do it better.

These marketing tips for real estate agents will help you boost your company’s level of customer engagement and keep you ahead of the curve in your local real estate market.

With time, effort, and patience, you will start seeing positive impacts throughout your business.

Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? What luck! Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. Get started today and generate more traffic and leads for your business!

The post 5 Real Estate Agent Digital Marketing Tips appeared first on Marketing Insider Group.