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11 Reasons We Love Content Marketing

marketing insider group shares 11 reasons why we love content marketing

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it.

Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry. After all, 73% of B2B professionals use content marketing as part of their marketing strategy.

As content marketing experts, we spend every day building strategies and creating high quality content for our clients, and not a single day feels like work. Because when you do what you love, you never work a day in your life!

It’s impossible to list every reason why content marketing lives near and dear to our hearts, so we’ve done our best to narrow down the list.

Quick Takeaways

  • 79% of content marketers specifically use content marketing to generate quality leads
  • Content marketing increase leads, establishes credibility, demonstrates value, boosts social media, and more
  • Google shows that more than 8.5 billion searches are made per day, giving you the opportunity to boost brand awareness with content 
  • Content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs

After learning about all the ways content can give your business a boost, you’ll love content marketing too.

11 Reasons Why We Love Content Marketing

Without further ado, here’s our top 11 reasons why we love content marketing (and why you should too).

1. Content marketing delivers quality leads.

We love content marketing because it guarantees high-potential prospects. In fact, 79% of content marketers specifically use content marketing to generate quality leads.

spongebob squarepants with heart eyes

Image Source: Meme Arsenal

Today’s customers want their questions answered quickly. With a little bit of research, you can make their dreams come true by looking into your audience’s:

  • Demographics
  • Geo-data
  • Interests

Once you start sharing content created specifically for your audience, you’ll also successfully target their interests and satisfy their needs – ultimately generating quality leads.

In fact, content marketing is responsible for the 1 million annual visitors and hundreds of leads we get each year!

2. It positions you as a thought leader in your industry.

You’ve heard the term “thought leader”, but do you know how to become one? The answer is simple – some really great content marketing.

With content marketing, you can promote your brand through an arsenal of useful, authentic content. Although it takes time and effort to build, it’ll prove that you’re dedicated to serving your audience and sharing your expertise, positioning you as a leader in your industry.

philadelphia eagles home GIF by NFL

3. Content marketing is creative.

We love content marketing because it forces us to think outside the box. Whether we’re creating content calendars or writing blog posts, content marketing lets our imaginations do most of the heavy lifting.

The best pieces of content are unique, engaging and educational. By creating great content, we have the pleasure of helping our clients stand out from the competition. Not only is it exciting for them, but we love being a part of the process.

Workshop Post It GIF by weSpark

4. Marketers are dedicated to quality.

Writing may be easy, but writing well takes a bit of expertise – not to mention incorporating the art of SEO. Luckily, Google’s algorithm rewards content that’s both well-articulated and valuable for readers. This means that content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs.

image shows Mr. Bean Google meme

Image Source: Imgflip

5. It answers the questions of your audience.

Today’s advancements in technology give customers a lot to work with when it comes to research. Before making a purchase decision, consumers look for answers that will confirm whether or not a product or service is right for them.

This gives marketers a lot of opportunity to educate their audience via content marketing. Giving them the information they’re looking for through content gets you one step closer to securing a conversion.

Feelings Thoughts GIF by chuber channel

6. Content marketing improves SEO and traffic.

Every great SEO strategy features content marketing, and for a good reason: content marketing is directly related to ranking well on SERPs. And when you rank well on SERPs, organic traffic is sure to follow.

When your content is shared on social media or through other links, Google pays attention. This demonstrates value in your content and results in a higher ranking on Google. Doing SEO research and using keywords where you can is an easy way to see a boost in both traffic and rankings. That’s what we like to call love at first search.

Stalking Ryan Reynolds GIF by NBC

7. It builds trust and credibility between you and your readers.

Trust is the foundation of every great relationship, including that with your readers. Content marketing creates an open line of communication between you and your audience, helping to build trust and credibility within your industry.

Enhancing your customer relationships is as easy as sharing valuable content wherever they look for information. Doing so will let your readers know you’re dedicated to solving their problems and let them know you can be trusted.

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8. It grows your social media presence.

When readers love your content, they’re going to share it on social media. This means that when customers find value in your brand, they also become your advocates. With a little bit of patience, your content is likely to grow your social media presence, allowing you to reach more and more of your audience members.

The Bachelor Snl GIF by Saturday Night Live

9. Content marketing delivers ROI.

The ROI of traditional advertising is limited – billboards and TV commercials don’t last forever. With content marketing, your content library lives forever (with a few updates) and continues to deliver ROI over time.

In Love Hearts GIF - Find & Share on GIPHY

Image source: Giphy

Not only can you share content across several channels, but you can also do it over and over again. Sure, content needs to be updated every now and then, but recycling content is also one of the best ways to ensure ROI.

10. It supports all types of digital media.

We love content marketing because the reach of quality content is limitless. From live video content and blog posts to images and infographics, your content will be shared if you get it in front of the right audience.

These days, successful marketing demands clever content. As long as your content is interesting and unique, it doesn’t matter which type of digital media you create.

Cat Typing GIF

11. Content marketing increases brand awareness.

Want to get the word out about your brand? Content marketing is to the rescue. The latest data from Google shows that more than 8.5 billion searches are made per day. With so many searches, chances are that a good chunk of them are related to your company’s offerings.

Using content to answer your audience’s questions makes it all the more likely that you’ll pop up in a few (or a lot) of those searches, ultimately increasing your brand awareness.

Know Big Sky GIF by ABC Network

You Should Love Content Marketing, Too

There’s so many reasons to love content marketing. From generating quality leads to putting a creative spin on content, content marketing is one of the best ways to not only boost sales, but also show some love to your target audience.

At Marketing Insider Group, we’re passionate about creating content that satisfies both your readers and conversion rate. Start spreadin’ some love today by checking out our weekly blog content service today, or schedule a free consultation now!

The post 11 Reasons We Love Content Marketing appeared first on Marketing Insider Group.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group shares the biggest marketing challenges of 2023 according to Open Ai’s ChatGPT chatbot

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them.

Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too.

Quick Takeaways

  • Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms
  • 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success
  • The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results
  • Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 

With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them.

What Are 2023’s Biggest Marketing Challenges?

The US artificial intelligence market is expected to reach almost $600 billion by 2027. This means that the sooner professional marketers learn about these tools, the better we can utilize their technology to improve our businesses.

bar graph shows how artificial intelligence market will grow until 2030

Image Source: Precedence Research

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT the question we’re all dying to know the answer to: What are the biggest challenges marketers will face in 2023?

Although it can be difficult to pinpoint specific challenges that marketers will face in the upcoming year, ChatGPT predicts that the most likely potential challenges include:

  • Increasing competition: With the rapid growth of digital platforms and increased ease of distributing content online, businesses are experiencing increased difficulty when it comes to standing out in the crowded digital landscape.
  • Changing consumer behavior: As people become more dependent on technology, consumer behavior and expectations are expected to shift.
  • Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data.
  • Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.
  • Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Marketers who have limited time and resources to dedicate to professional development may be challenged.

The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. To be a successful marketer, you must learn how to adapt your strategy in response to the industry’s evolving landscape.

How To Overcome 2023’s Biggest Marketing Challenges

Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Increasing Competition

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. As a successful marketer, you need to find ways to stay one step ahead of the competition.

Although it’s easier said than done, competition exists in every type of market. You can increase your business’s market share by using the following methods to nullify the effect of competitors:

  • Solve Your Customers’ Problems. Connect with your target audience by asking open-ended questions and identify what exactly they’re looking for. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services.
  • Find Your Niche. Building a niche gives you a unique selling proposition, automatically minimizing the competition. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition.
  • Set Competitive Pricing. Affordable pricing gives your business a competitive edge. Opt for a competition-based pricing strategy and analyze the average rate for your market offering. The market is separated into lower, middle and upper-tiered consumers; determine in which group your target audience falls before setting competitive prices.
  • Excel in Customer Service. Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Be sure that your employees are educated, motivated and rewarded to ensure they remain courteous, content and respectful when working with customers.

infographic shows that 95% of respondents say that brand loyalty depends on customer service

Image Source: Oberlo

There’s no simple solution to beating your competition, but implementing these four powerful strategies will keep your business ahead of the game.

Changing Consumer Behavior

Consumers are becoming increasingly reliant on technology, ultimately causing a shift in their behavior and expectations. This requires marketers to adapt and find new ways to engage with their target audiences.

Your business’s online presence is an integral part of your brand’s success. Here are some tips for building a customer-first strategy that promotes long-term growth:

  • Prioritize Customer Retention. Keeping your loyal customers satisfied is key to seeing continued growth. Create unique customer experiences by sending invites to your loyalty program, suggesting complimentary products or downloads, and asking for feedback. This keeps your target audience engaged and earns customer retention.
  • Focus on Social Media. Social Media simplifies addressing concerns, suggestions and feedback. Diversify your customer interactions with conversational tools to satisfy your target audience’s needs. Demonstrating your business’s value and driving consumers towards conversion is easy with networks like Linkedin, Instagram and TikTok.
  • Update Calls To Action. Being proactive about customer communication moves users along the buyers’ journey. Anticipate your target audience’s questions and make answers easily accessible on your website. Doing so will minimize cart abandonment and maximize your conversion rate.

When it comes to adjusting to changing consumer behavior, don’t be afraid to invest in your marketing channels. Taking the time to refine your brand’s image and building a loyal following will keep your business well-positioned to overcome shifts in the market.

Personalization and Privacy

Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns. In fact, 36% of young adults are unwilling to share personal information with retailers.

bar graph shows which types of personal information young adults are willing to share with retailers

Image Source: CommerceNext

To overcome this industry challenge, professional marketers need to balance the benefits of personalized marketing with the need to protect consumer privacy. To do so, there are 3 main aspects to focus on:

  1. Build Trust. As more and more brands demand personal data, consumers have started to share their information more sparingly. Since 81% of consumers won’t share any personal data, building trust with your target audience is crucial to delivering a personalized experience.
  2. Communicate With Authenticity. Consumers respond best to authentic, simple and transparent communication. Powerful messaging and targeted language creates a memorable experience, encouraging customers to engage with a brand. According to BCG’s research, this strategy delivers an increase of more than 40% in conversion rates.
  3. Encourage Consumer Data Sharing. As the marketing landscape shifts, businesses should move away from receiving data through cookies, and instead through consumers’ voluntary sharing of personal information. Empower your audience to share data by demonstrating its purpose and value, such as customized content and experiences.

Personalization remains a great way for marketers to strengthen their relationships with consumers. Find the right balance between personalization and privacy by building trust, communicating with authenticity and empowering consumers to share personal data.

Measuring Effectiveness

As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. The key to ensuring reliable metrics is differentiating between tools that highlight potential vs. actual results.

For example, the following metrics only scratch the surface when it comes to measuring effectiveness:

  • Followers
  • Likes
  • Impressions
  • Clicks

Instead, accurately measure market performance by using data that helps analyze actual results:

  • Revenue and sales
  • Lead generation
  • Customer retention
  • Brand awareness
  • Engagement

You can best understand the success of marketing campaigns and allocate resources properly by connecting your marketing strategy with data that represents or directly leads to increased revenue. To learn more about how to properly measure the effectiveness of your marketing strategy, enjoy the short video below.

Video Source: The Drum

Staying Up-to-Date

For marketers who have limited time and resources, staying up-to-date on trends and professional development is a challenge. But there’s no denying that knowledge is power, especially when it comes to the fast-paced world of digital marketing.

To stay in-the-know and keep your marketing strategy up-to-date, there’s a few places and helpful tips you can use to monitor the latest trends and developments:

  • Social Media. Building a diverse online community will help you stay informed. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action.
  • Trade Associations and Conferences. Networking with other professionals in your industry is a great way to gain valuable insight on what others are doing to innovate their own brands. Attend trade associations or conferences to learn from experts and meet new people who can help you stay ahead of the game.
  • Google Alerts. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Setting up Google Alerts tailored to your industry will help you stay on top of both marketing trends and the competition.
  • Industry Blogs and Newsletters. Marketing blogs offer endless tips, tricks and updates pertaining to new data, best practices and emerging trends. Frequently visiting marketing blogs and subscribing to newsletters can help keep you up-to-date with minimal effort.

screenshot of Marketing Insider Group’s CTA to sign up for newsletter

Although there’s lots of information to sift through, keeping up with emerging trends isn’t impossible. With access to digital newsletters and networking platforms, staying up-to-date with the latest marketing trends and developments may be the easiest marketing challenge of 2023 to overcome.

Conquer 2023’s Marketing Challenges Today

With the help of Marketing Insider Group, you can start conquering 2023’s biggest marketing challenges and publish consistent content tailored to your target market. Check out our weekly blog content service today or schedule a free consultation now!

The post What Are The Biggest Challenges Marketers Face In 2023? appeared first on Marketing Insider Group.

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How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

increase leads

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves.

That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in driving website traffic, leads, and ultimately new business.

Still, due to bandwidth limitations, they had never been able to execute a consistent content strategy for their business. Their leads were being driven by piecemeal tactics, and while many of them were successful, this approach wasn’t allowing them to reach their full potential.

As the agency looked ahead at their goals to scale up the business, they knew they needed a new kind of support.

After partnering with Marketing Insider Group in early 2022, this client was able to surge ahead of their competitors, boost the number of inbound leads they generated, and earn hundreds of top-ranking keywords.

Let’s explore their journey in greater detail to learn exactly how they achieved these results.

The Problem: Random Acts of Marketing

Prior to engaging with Marketing Insider Group, this client was already delivering awesome content for their own clients. They were no stranger to what great content looked like and how to create it.

The thing was, they were growing. Historically focused on IT companies, they were branching out to other areas of the industry like data science and HR tech. They needed to scale, which meant shifting from their high-touch outbound prospecting activities to a more consistent and automated way of generating inbound leads.

“We were doing what a lot of people affectionately refer to as random acts of marketing,” shared one of the client’s marketing leaders in a recent conversation.

“We would support one single initiative and do some marketing around that. Then we would create sales enablement material and do a push around a new product. But one thing we have never done successfully ourselves is continuously executing one marketing activity over a long period of time to build momentum and generate inbound leads.”

That needed to change if the agency was going to scale successfully. Still, they had reservations about whether or not an outside writer or content team could capture their message.

“It’s challenging enough for us to write about our company ourselves, and we understand the business really well. Our reservation was about whether anyone else could do it. Writing an article that ranks is hard on its own, but to write something that wouldn’t be embarrassing when clients see it — I wasn’t sure anyone else could do it.”

During that time, their team saw Michael present about content marketing at an industry event. While their concerns lingered, his talk made them think it was maybe time to take the leap.

“There are a lot of companies out there that claim to do something similar, but they don’t have the experts. There’s cheap labor and AI, but not real expertise. When I heard Michael speak, I was convinced he understood [content marketing] on a deep level.”

The Solution: Close Collaboration and Consistent Content

The onboarding period is a key part of the Marketing Insider Group process — it’s what lays the foundation for everything else. During this time, the MIG and client teams work together to create briefing materials, perform keyword research, develop an extensive list of blog titles, and getting the actual writing and publishing schedule underway.

This client found onboarding surprisingly seamless:

“The writers have taken feedback even better and applied it in a more nuanced way than I expected. The initial ramp-up period was work, but I was pleasantly surprised by how quickly it happened — in just a couple of weeks.”

The client did their part too. As content was delivered, they published it consistently to their blog so that performance tracking could begin.

“It would have taken me quite a while to get to the point of understanding [the metrics] you guys track,” shared one of our client’s key leaders. “The position tracking and visibility tracking — they’re some of the most helpful things we can track when we’re thinking about the actual end goal. I probably would have been tracking some vanity metrics that don’t matter instead of those, so it was a huge help, and now other clients we work with find these metrics valuable.”

The Result: Big Ranking Gains and More Inbound Leads

In less than one year, the client has climbed the rankings on Google, earning more than 200 ranking keywords — 10+ in the top 5, 50+ in the top 10, and 100+ in the top 20. They’ve surged ahead of their four biggest competitors in online search visibility — going from the last-ranked to top-ranked position since working with Marketing Insider Group.

Most importantly, they’re gaining 2-3X the amount of inbound leads — and they’re coming directly from new blog posts.

“Our data shows that the flow of inbound leads is coming from the blog articles”, our client shared. “So [buyers] come from a blog article to a product page, then inquire about talking to our salespeople. That wasn’t happening at all before. The volume of inbound leads is now double or triple at this point, what it was before we started.”

Looking for results like these?

Marketing Insider Group’s content strategy has worked for clients in countless industries and uses best practices that have been tested and proven to work. We align them with the specific needs of every client and their audience to create a personalized strategy that drives results.

If you are ready to earn more leads and get more traffic to your site with consistently-published, quality content, check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how we can help you earn more traffic and leads for your business.

The post How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services appeared first on Marketing Insider Group.

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