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marketing insider group explains domain authority and why it is important

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating?

Lucky for you, we’re ready to answer all of your questions. After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods.

Quick Takeaways

  • Domain authority indicates the likelihood of a website ranking on SERPs, and is calculated by the quality of a website’s backlinks
  • Over 55% of websites don’t receive organic traffic because they don’t have backlinks
  • Focusing on quality over quantity is the most effective way to improve your website’s score
  • It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices

Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve.

What Is Domain Authority?

Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. These scores fall anywhere between 1 to 100, with higher ratings indicating a higher likelihood of appearing on the SERPs.

Although, it’s important to know that Google doesn’t consider domain authority a factor of ranking websites. That means a high domain authority score isn’t going to improve your ranking, but will be a good indicator of how well your website performs in comparison to competitors.

Why Is It Important?

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines.

graph shows correlation between domain rating and keyword rankings

Image Source: Ahrefs

When you understand your site’s organic traffic and how likely it is to rank, you’re more equipped to build your brand and create a website that encourages your audience to engage. It also points out areas that could use some improvement.

How Is Domain Authority Calculated?

Did you know that over 55% of websites don’t receive organic traffic because they lack backlinks? Backlinks are links placed on other businesses’ websites that point back to your own, generating organic traffic and improving domain authority. To learn more about backlinks, enjoy the short video below.

Video Source: PWD Digital Agency

Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. It’s calculated using a machine learning algorithm’s assumption of how often search engines are using a specific domain in its SERPs.

Since domain ratings are predictions, they’re likely to fluctuate as new data becomes available. Influential factors to domain authority include:

  • Link profile growth that hasn’t been captured in Moz’s web index yet
  • High-authority websites experienced significant link growth & skewed the scaling process
  • Your earned links don’t contribute to Google rankings
  • Your website’s score is on the low end of the spectrum, resulting in a greater impact to new data

Including quality backlinks can help avoid significant changes in your score, but doesn’t rule out fluctuations since competitor backlinks can’t be controlled.

What’s A Good Domain Rating?

Generally speaking, domain ratings range from 1 to 100, with larger numbers representing a higher likelihood of ranking on the SERPs. Consider the following ranges for a basic understanding of the rating scale:

  • <30 is poor
  • 30 – 40 is below average
  • 40 – 50 is average
  • 50 – 60 is good
  • 60 – 70 is very good
  • >80 is excellent

But, keep in mind that your domain rating isn’t absolute. To truly understand where your website stands, you must compare your score to that of similar sites.

For example, a rating of 70 may seem high, but if competitors have scores of 90 or above, your website can be improved. All in all, your website has a good ranking so long as it’s higher than or comparable to your competition.

How Can I Find My Website’s Domain Rating?

You can check the domain rating of any website for free with Moz’s Domain Authority Checker. Not only can you learn your website’s domain authority, but also your:

  • Linking Root Domains
  • Ranking Keywords
  • Spam Score

screenshot of Marketing Insider Group’s Domain Authority according to Moz’s Domain Authority Checker

Image Source: Moz

Knowing how your root domains, keywords and spam score compares to competitors will also help you determine areas of your website that need improvement.

How To Build Your Domain Authority

If your website’s rating is lower than expected, all hope is not lost. There’s a few things you can do to improve your ranking and start performing better than your competitors. To start building your website’s domain authority, prioritize:

  • Quality Over Quantity. A few relevant backlinks are far more helpful than thousands of low-quality links.
  • Analyzing Your Backlinks. Make sure that your backlinks have a do-follow, or allow search engines to point back to your website.
  • Deliver Quality Content. High-quality content is not only more engaging for readers, but it’s also far more likely to get organic backlinks.
  • Focus On Your Audience. Sharing content that’s appealing to your target audience is more likely to be shared or go viral.
  • Update Old Content. Re-visit old pages and blog posts with low page authority and update them with new, quality backlinks relevant to the needs of your readers
  • Share Your Content. Consistently post your content on social media or send email newsletter to generate traffic to your content.
  • Understand Your Competition. Figure out where your competition is getting their quality backlinks from and determine whether you can get similar ones.

Building your domain authority doesn’t happen overnight. In fact, research shows that 42% of companies only reported a noticeable increase after 3 months.

But, it’s worth the wait. Enhancing domain authority is one of the best ways to increase your business’s visibility and generate more traffic to your site.

Improve Your Domain Authority Today

Every successful business has a high domain authority, ultimately generating more traffic and leads to their website. With the right research and backlinks, you too can achieve great domain authority for your website.

Although, increasing your business’s score can take a bit of determination and effort. Take advantage of expert knowledge and check out Marketing Insider Group’s SEO Blog Writing Service today, or schedule a quick consultation now to learn more!

The post What Is Domain Authority and Why Is It Important? appeared first on Marketing Insider Group.

marketing insider group's optimize your blog page for conversion

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion.

Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale.

Increase visibility, build trust with your target audience and turn more visitors into leads with these simple ways to optimize your blog page for conversion.

Key Takeaways

  • Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits
  • Businesses that blog get 97% more links and 55% more traffic to their websites
  • A visually pleasing, easy-to-navigate blog page demonstrates dedication to serving the needs of your target audience and strengthens your customer relationships
  • 90% of the data the brain transmits is visual, meaning that visual optimization of your blog page crucial to making a lasting, positive impact on new visitors

Make the most of your blog page by using a smart strategy that’s proven to optimize your conversion rate.

The Importance of Conversion

If your marketing strategy isn’t generating conversions, or turning site visitors into paying customers, then it’s time to make some changes. Without conversion, you’re likely not making any money. Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits.

You may be thinking that conversions are already accounted for in your SEO marketing strategy – and doing so would sacrifice your potential profit. SEO is an important piece of the conversion puzzle but doesn’t secure a solid step towards sales. SEO helps generate top-ranking content but only optimized landing pages will encourage conversions.

The good news is there’s more ways to maximize conversion than just making sales. Generating a high click-through rate (CTR) heightens your chances of converting visitors and receiving:

  • New appointments
  • Filled-out forms
  • Newsletter sign-ups
  • Phone calls
  • Requests for a quote

These actions and any other that bring your business one step closer to making a sale counts as conversion. This means that increasing your conversion rate is as easy as setting up your website for success.

How Your Blog Page Will Help

Businesses that blog get 97% more links and 55% more traffic to their websites. More leads means more opportunities to convert those new site visitors into sales.

bar graphs show that businesses that blog get 97% more links and 55% more traffic to their websites

Image Source: WordStream

Blogging boosts your brand awareness, improves the ranking of your product pages and drives more traffic to your site. Know your audience, answer their questions and share high quality content. Doing so will demonstrate expertise and build trust with your readers.

Consistently posting helpful content is the first step towards optimizing your site for conversion. Step two is tailoring your blog page to encourage visitor engagement.

A visually pleasing, easy-to-navigate blog page shows readers that you’re dedicated to serving their needs. This strengthens the relationship between you and your visitors, making them more likely to sit back, relax and make a purchase.

Optimize Your Blog Page for Conversion

A well-crafted blog page is one of the best ways to increase your conversion rate. Don’t pass up the opportunity to make a profit and learn how to optimize your blog page for conversion.

Assign Categories

Assigning blog content to categories simplifies navigation and guides your visitors to information they’ve set out to find, leading to a satisfying experience. Satisfied users will trust your site and prioritize your company’s services when they’re ready to make a purchase.

image of category tabs on blog page for marketing agency

Separate your blog articles into 4-6 well-structured categories tailored to general subjects that interest your target audience. Assign each article to one category only and focus category names on keywords or themes related to your business, such as:

  • Content Marketing
  • Marketing Strategy
  • Search Marketing
  • Demand Generation

This allows you to quickly educate visitors and elongate their time spent on your page. The more valuable information they find on your site, the more likely they are to initiate a sale.

Feature Recent Articles on Your Homepage

Featuring recent articles on your homepage brings expertise to the forefront of your business. It shows readers that you’re dedicated to sharing quality information with your loyal readers.

image of featured articles on marketing agency homepage

Demonstrating consistency via your blog page is one of the best ways to establish trust in your community. When your target audience trusts you, they’ll view your business as a way to gain valuable insight and be encouraged to make regular visits. Frequent visits to your site will heighten the chances of raising your conversion rate.

Proper Calls to Action

Possibly the most important aspect of optimizing your blog page for conversion, effective calls-to-action, or CTAs, are key to seeing new visitors make a move towards conversion. Include a CTA or form in the second column of your blog page to kindly remind readers that making a transaction with your business offers great value.

For example, a marketing agency could suggest:

“Sign-up for our newsletter today to learn more about growing your business”

example image of proper call to action on blog page

Each CTA should feel like a natural request to engage with your business’s services. Sometimes all visitors need is a little nudge to sign up for your newsletter to increase their chances of making a future purchase.

Create A Two-Column Layout

A single-column blog page is better than no blog at all, but it’s not an optimized set-up for conversion. A one-column layout sacrifices features that will get you closer to making a sale.

Set up your blog page with two-columns to take advantage of benefits that lead to conversion. A two-column layout gives you the ability to share more content with readers while they’re viewing content on your page. See Marketing Insider Group’s blog article wireframe for a clear example of a two-column layout optimized for conversion.

Marketing Insider Group’s blog article wireframe optimized for conversion

Focus on general blog content in column one and highlight top posts and CTAs in column two. This introduces another site destination to readers and encourages them to keep engaging with your content. The longer visitors stay on your page, the more likely they are to convert.

A two-column blog also enhances overall readability, visual appeal and comprehension of content. Ninety percent of data transmitted by the brain is visual. This means that visual optimization of your blog page is crucial to making a positive, lasting impact on new visitors.

Social Buttons to Encourage Sharing

Encourage site visitors to share your content by making social buttons readily available.

social buttons featured on blog to encourage sharing options

Adding social buttons to your site will gently nudge readers to share relevant information to their personal social channels. This will boost brand awareness and lead to more traffic, ultimately engaging new visitors and increasing your conversion rate.

Shares on social media also helps to establish credibility. When your business communicates competence and trustworthiness, new visitors are more likely to convert.

Add Blog to Main Navigation

Make your blog page front and center to emphasize the value your business adds to your community. New visitors will want to capitalize on your expertise and spend more time engaging with your content.

image of blog tab on main navigation of marketing agency homepage

Alt-text: image of blog tab on main navigation of marketing agency homepage

Adding your blog page to the main navigation of your site also demonstrates your business’s dedication to consistently educating and caring for your customers. New visitors will view your site as a reliable source of information and be likely to convert when they’re in need of your products.

Demonstrate Consistency

Consistency is an important part of every relationship, but especially so with your potential customers. Keeping up with a consistent publishing schedule demonstrates that your content is stable and reliable, making potential customers more likely to pay for your services.

To keep up with your competition, post new blog content at least twice a week on Monday and Wednesday mornings. This is when most people are checking their inboxes and heightens your chances of engagement.

horizontal bar graph shows frequency of posts for businesses with blogs

Image Source: FirstSiteGuide

Although it can be challenging to crank out two new posts a week, it’s a key component to encouraging conversion. Revisit outdated articles and give them a refresh to keep up with consistency in your publishing schedule.

Create Article Template

Another way to show consistency is by formatting your content in the same layout. Using the same template makes readers feel comfortable because they’ll always know what to expect.

Establish a set template with the following features to keep your content credible and uniform:

  • Dates and authors
  • Engaging imagery
  • Links to top posts
  • Encouragement to share
  • Offers to events and downloads

These key elements demonstrate frequency and dedication to your readers. They’ll also encourage visitors to engage with your content and help boost your conversion rate.

The comfort and familiarity of a great blog post will build trust between you and your community, making you their #1 choice when it comes time to make a purchase. Check out Marketing Insider Group’s secrets to creating the perfect blog post and access the downloadable version here.

To learn the basics of writing a blog post, enjoy the short video below.

Attention Grabbing Headlines

Grab your visitors’ attention by using headlines that peak the interest of your target audience. Once you’ve got their attention, they won’t be able to pass up the opportunity to click on your content and learn more.

Concise, catchy headlines are key to helping you stand out in the crowd. Databox reported that headlines are the most important blog element in terms of SEO and conversion.

bar graph shows importance of blog elements to SEO and conversion

Image Source: Databox

Draw your readers in with an intriguing statement or question to optimize your chances of ranking and raising your conversion rate.

Make More Sales Today

Start growing your business’ profits today and optimize your blog page for conversion. Doing so will enhance visitor experience, generate more site traffic and ultimately increase your conversion rate.

For more ways to highlight quality content on your site, check out our SEO Blog Writing Service now or schedule a quick consultation today to learn more!

The post How To Optimize Your Blog Page for Conversion appeared first on Marketing Insider Group.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=3621

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. This post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience.

Source: Renderforest

Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. The leads who show more interest in your product/service offering and those who fit your ideal buyer persona will end up getting the highest scores.

Here’s a video from Emarketer to get you started on the finer points of lead scoring:

Quick Takeaways:

  • Lead scoring can highlight your best leads, which can save you company time and resources
  • Not all leads are created equal
  • The factors that go into creating a lead score can be subjective to your company – and therefore need clear benchmarks and definitions

Businesses that have implemented lead scoring attest to it driving higher rates for the following:

  • Sales productivity – helping your sales team personalize their sales pitch to customers
  • Conversions – as you learn to prioritize quality leads over cold leads in your marketing activities
  • Alignment of marketing and sales – as both departments are given the opportunity to make well-informed decisions based on gathered data

Criteria Setting

To develop a good lead scoring campaign, you first need to determine the criteria for assigning values that will gauge the quality of your leads. The criteria you set will ultimately guide you in tracking and following up on your prospects, helping you filter out those that are more or less likely to convert.

You can use the BANT (Budget, Authority, Need, and Timeline) model as your set of criteria for ranking your leads. Under this model, you’ll need to assess your prospects in terms of:

  • Budget

The budget may pertain to the actual spending allotment that companies set. Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes.

  • Authority

The same principle applies to identifying which prospects in a company qualify when it comes to having the authority to make purchasing decisions. You should not only be targeting those with defined purchasing powers but also those who are capable of promoting your brand to their peers (influencers) and those who act as “information gatekeepers” to the rest of the organization.

  • Need

The idea here is that you’re offering something valuable that customers can use to solve their problems. You don’t want to target audiences that aren’t relevant.

For example, if your business sells office supplies, you’ll probably want to avoid targeting home-businesses, as they’re unlikely to make large office supply purchases on a regular basis.

  • Timing

Here, you must factor in the entire buying cycle of your customers. Some customers have a predetermined timeline for making purchases, but be careful not to disregard those who might not necessarily be in-market to buy.

Use that window of opportunity to educate your prospects about your products and services until they define their need and are ready to place an order with you.

Notice, though, that in the BANT methodology, marketers almost always have to contend with both direct and indirect factors when defining the criteria in each category. This has prompted a number of marketing professionals and experts to recommend qualifying sales leads according to:

  • Buyer Personas

Your buyer personas should be your main reference point in qualifying your prospects and leads, assuming that you have identified who or what they are based on market research and customer data.

This may be the most reliable way to qualify a lead as a well-conceived buyer persona represents the perfect fit for your brand.

  • Demographics and Firmographics

These two terms are essentially the same: they are data points that reveal the attributes of individuals and firms that marketers use to define their target market. B2B marketers should be looking at all basic data such as the nature of business, the number of employees, and profit, as well as IAO (interests, attitudes, and opinions) variables.

  • Behavioral Data

Customers’ online and offline activities are great indicators of their interest in your brand and their readiness to buy. Things that you can look at include behavior on your website, email engagement, eBooks downloaded, and forms submitted.

You should talk to your customers and your sales teams to determine which of these metrics matter most.

  • Input from Sales and Customer Service

Your sales and customer service departments are your company’s front lines. By having direct interactions and communication with customers, they can become a valuable source of insights into what your customers think of or expect from your brand, helping you develop more effective strategies in the future.

Your Step-by-Step Guide to Lead Scoring

Source: Cyberclick

Lead scoring for B2B businesses doesn’t have to be a complicated process. For best results, follow these simple steps as you establish your lead scoring criteria:

  1. Identify the criteria you should use

This includes listing the minimum qualifications that you want your leads to possess. Other criteria or data you need to consider may be explicit (those that have a defined face value), implicit (these are your analysis-driven data), and negative (they are your data equalizers providing the checks-and-balances for your lead scoring matrix).

      2. Define your target market

Here, you should be able to identify common qualities of your target audience. You can use a combination of buyer personas and your existing customer base to determine the fit of your leads.

      3. Determine your ideal lead

Identifying the qualities of your perfect customer helps decide which leads are scored higher. You could ask your sales or customer service teams about the characteristics of your best customers, which segment brings in the most revenue or which customers are most receptive to renewals.

      4. Track customer behavior

This entails listing all possible behaviors you can leverage to initiate engagement among your leads—from online clicks to download, signups, and just about any online imprint they leave. Determining the right key metrics is the major key here.

Make sure that you have the appropriate analytics tools to collect relevant data. At a bare minimum, you should be using Google Analytics for simple tracking.

Wrap Up

In summary, knowing your prospects is the first B2B rule you should live by. Once you have all of your criteria figured out, you can determine the best scoring system and point distribution for your company. Now you know the steps, go set your definitions!

Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. 

The post You Need to Define an Effective Criteria for Lead Scoring appeared first on Marketing Insider Group.

Sales and marketing alignment is key to driving success regardless of your industry. Believe it or not, teamwork does in fact make the dream work for your marketing campaigns.

Source: Teamgate

The disconnect stems from the two team’s seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn those leads into paying customers.

This often causes the former to focus on volume at the expense of quality, while the latter tends to blame failure to close on the marketing team for not qualifying leads effectively.

One way to unify these two teams is to focus your efforts on results by making ROI the responsibility of the whole company, not just individual teams. When both teams see the bigger picture, the whole organization benefits by having a shorter sales cycle and better target market profiling.

This gives you the ability to close the gap between lead quantity and lead quality.

Here’s a quick intro video from Neighbourhood to get you started:

Quick Takeaways:

  • Content curation can cut down your time working on overall content marketing
  • Creating systems that focus your time and resources on the accounts that are most likely to close will save you from wasting said time and resources
  • Setting common goals and time for your team to get on the same page builds rapport

Here are a few best practices you can implement to help align your sales and marketing teams:

1. Hold Regular Meetings

It may sound obvious, but it can be a challenge to set aside time for regular meetings especially when there are deadlines to meet and time becomes a scarce resource.

Dreamdata.io Says:

Goals and benchmarks are necessary to make sure everyone’s swimming in the same direction. And there’s one goal that sits atop all others: revenue.

The only way to share goals and benchmarks is to be on the same page.

You should always make time to catch up because these knowledge sharing sessions play a significant role in the alignment process. Make the most of these meetings by having a clear agenda to share processes, resources, and best practices on both ends.

Marketers must be kept updated on the sales team’s progress when it comes to meeting their quotas and goals because it allows marketing to offer specific support when needed.

2. Secure Executive Commitment

You have a better chance of success if you secure the backing of key personnel from the C-suite. This puts a considerable emphasis on unity and sends a clear message throughout the organization that you mean business.

This is especially important in companies where the rivalry is clear between these two functions. Executive level buy-in will help neutralize tensions and ensure that everyone is on the same page.

3. Don’t Tie ROI Solely to Sales

Marketing has traditionally been more concerned with bringing in as many leads as possible. As such, most have failed to keep track of how their lead generation efforts contribute to overall revenue.

Alignment between the two teams means that marketing has to develop strategies with metrics focused on revenue generation. KPIs such as “deals influenced” or “deals sourced” can be included to help tie in campaigns with bottom line results for your MROI.

4. Come Up with a Common Set of Definitions

This ensures that both teams are on the same page both literally and figuratively. This also promotes clear and effective communication across teams, so confusion and misunderstandings are minimized.

Creating common definitions can help both teams vocalize their perspectives on certain aspects of the business.

For example, a “lead” can mean different things to different departments. How qualified are these leads and what does it take for a prospect to be classified as a lead? Don’t hesitate to be as granular as possible for best results.

5. Agree on a Single Customer View

Source: Commbox

Both teams must take the time to define their exact target audience. There must be a clear picture of the ideal customer, which can be achieved by sharing both teams’ unique knowledge.

Familiarize yourselves with each customer touchpoint until you come up with a well-rounded picture based on mutual insight and common goals. Customer profiles are necessary for defining your KPIs and overall goals as a business.

6. Marketing Should Keep Sales Updated on Upcoming Campaigns

Make an effort to ensure that any new campaign or content launched has been shared with the sales team. This promotes a seamless front so that the sales team can directly engage the leads who have consumed these new marketing materials.

Make sure that marketing is coordinating with sales whenever a new email blast is sent out, or any new leads have been acquired. This will not only give additional insight into a customer’s interests, but it will also provide sales reps with an idea of what motivates leads to take the next step.

7. Use a Closed-Loop Feedback System

Source: Bain & Company

The sales team communicates with leads or prospects regularly, so they are in the best position to tell you what your customers need. However, they don’t always have the time to record these insights, which can lead to a breakdown in communications.

One way to address this issue is to use shared documents to collect ideas and references. Holding regular brainstorming sessions where the sales team can share what they know about attracting leads or what types of content would resonate the most with prospects.

A closed-loop feedback system will ensure open communication and that all opportunities to leverage customer data are being taken advantage of.

8. Implement Strategic Content Creation

Don’t simply leave content creation to your content team. Your entire company is full of potential knowledge that can help improve the quality of your content, and you should be taking advantage of it.

Your sales teams have an intricate knowledge of what customers want, so why not use them to help develop content that is more appropriate for your audience?

You can interview them, ghostwrite for them, or if they’re so inclined, have them write the post themselves. This will provide you with new knowledge channels and help with employee activation.

9. Lead Quantity and Quality Must Work in Tandem

Optimize your lead generation efforts by finding the right balance between lead quantity and lead quality. The best possible combination will differ depending on the type of company and its industry.

To find a balance that works specifically for you, you’ve got to test, test, and test some more. Ask yourself questions such as:

  • Could we improve sales conversion rates if we focus more on the qualification process?
  • Could we increase lead volume if we focused less on the qualification process?

Find out how shifting the focus affects ROI to find the best possible practice for your business.

10. Make Sales-Enablement Resources Easily Accessible

Brochures, presentations, overviews, and other marketing materials should be placed in a shared area (like Google Drive) so that the sales team can easily get hold of these resources to support their activities.

Include your marketing strategy, campaign calendar, relevant offers, blog posts, and other content tailored for specific customer personas in this shared file. With more contextually-relevant information, sales teams will be able to tailor their sales pitch more effectively.

Wrap-up

In most organizations, sales and marketing have historically operated independently of each other. It’s rare to find these two functions working perfectly as a unified team with common goals.

In many cases, there’s even a rivalry between the two, because both sides fail to see how each one can benefit from the other. While some teams have successfully found common ground without outside interference, the best approach is to assign managers and personnel to oversee their alignment.

This responsibility primarily rests on key decision makers, as they have the power to set operational objectives. Expect some form of resistance from your marketing and sales teams, because nobody likes change.

With a keen focus and a proper plan in place, you’ll be seeing higher conversion rates, better performance from both sales and marketing teams, and a more functional working environment altogether.

Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? What luck! Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. 

The post 10 Tips to Align Your Sales and Marketing Teams appeared first on Marketing Insider Group.

Did you miss our previous article…
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