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6 Things Data Analysts Can Learn From Bestselling Authors

Data is beautiful.

It reduces the confusing, chaotic noise of life and humanity into numbers and quantifiable patterns. And as a data analyst, it may feel like you have the keys to the world.

The information you have, the problems you can solve…

If only people would just listen!

You see, data alone isn’t enough.

If you want to make an impact, there’s one skill you need to learn: narrative construction. 

Why is narrative construction important in data storytelling?

Data storytelling isn’t a new thing, but it is becoming more and more valuable as consumers and stakeholders realize the utility and value of well-presented data. 

Storytelling helps people to make sense of data and allows them to connect with the material on a deeper level, as it creates an emotional connection and gives meaning to data points.

(Here are 5 more reasons why data and storytelling should go hand in hand.)

Data analysts are often tasked with taking large data sets and turning them into narratives that people can understand. You can do this in a lot of ways, like using animation, videos, cool graphics, etc. 

A good data story combines data with visual elements driven by a narrative. All three factors deployed together can be very effective in driving results and engaging an audience. 

combination for good data story

(Source: Datacamp)

However, data and visuals mean nothing without the narrative.

Don’t get me wrong. Grabby visuals and graphics are great and are a vital part of data storytelling.

But what draws people in is the story.

The narrative.

The human brain is wired to receive and retain information through stories. We’re more likely to remember stories than numbers, and we use stories to understand the world around us.

Communicating technical and data concepts has always been a challenge, but through the power of narrative, data analysts can take complex ideas and make them accessible to a wider audience.

A well-constructed narrative has the power to inspire and motivate others to take action. Data presented with a story can be incredibly powerful, informing decisions, generating ideas, building connections, and sparking conversations.

6 narrative construction tricks used by best-selling authors

Very few data analysts come from a background of literature and story-telling, but that doesn’t mean you can’t learn from the pros. 

Here are six tricks used by bestselling authors that can help data analysts construct powerful narratives:

1. Start with the end in mind

Bestselling authors know the importance of a strong, meaningful ending, and they plan their stories around it. The same holds true for data narratives. Know where you’re going, what your conclusion is, and how you’re going to get there.

With this in mind, you can better select the pieces of data that contribute meaningfully to your story and discard the rest. Authors call this process “killing your darlings”. 

remove surplus data from storytelling

(Source: Datacamp)

An interesting data point does not always make the narrative stronger. By removing or condensing irrelevant data points, you can draw the focus toward the most important data and strengthen your central conclusion.

By keeping things simple and intentional, you’ll come out with a clearer and more memorable message.

2. Make it personal

Data is impersonal, but stories don’t have to be. People respond more emotionally to storytelling when there are characters they can empathize with or recognize within the story.

When constructing data narratives, try to think of ways you can turn numbers into people. Better yet, protagonists.

It doesn’t have to be a real person. You just have to draw a line between the reader, your data, and someone they can recognize. If your audience can see someone they know or meet someone new within your data set, they’ll be more likely to meaningfully engage with it.

This means that you have to know your audience and what they can relate to the most. So do the groundwork. Think about their wants and needs, their concerns, and their stories.

what do you know about your intended audience?

(Source: Amy Lynn Hess)

Bestselling authors pitch for a specific audience, and you should too.

3. Utilize a narrative structure

Narratives come in all shapes and sizes.

A basic linear structure has a beginning section, a middle section, and an end section. Simply constructing your data story within these sections will help you create a story that is compelling and easy to understand.

narrative structure

(Source: Datacamp)

Other narrative structures are just iterations of this basic structure.

For example:

  • The hero’s journey – a narrative structure popularized by Joseph Campbell, follows a protagonist’s journey from ordinary life to an extraordinary quest and back again.
  • Three-act structure – a narrative structure with a beginning, middle, and end, where the middle contains a point of reversal that changes the dynamic of the story.
  • The Data Cycle – an iteration of the three-act structure where data is transformed from raw to refined and then used to come up with an actionable conclusion.
  • Viewpoint narrative – a narrative that follows the story of one individual, usually the protagonist.
  • Circular narrative – a narrative that starts and ends in the same place or with the same event.

Once you understand the different types of narratives, decide which one is best suited for your data. They all have their advantages and disadvantages.

For example, circular narratives work great for data that is cyclical in nature but may not be suitable for stories that don’t have a natural arc. A hero’s journey or quest narrative may be better for stories that involve a problem or obstacle to overcome.

Consider the picture that your data is painting and what kind of structure will help frame it best.

4. Create tension and suspense

Bestselling authors know how to keep readers on the edge of their seat. They use tension, suspense, and anticipation to build interest in their stories.

creating tension and suspense

(Source: Shane Duggan)

For data narratives, this could mean introducing a problem that needs solving or suggesting a consequence if action isn’t taken.

Conflict is a key ingredient in stories. Without it, your points will have no weight, and the successes will have no meaning.

By introducing a conflict or a problem, you can hook your audience and draw them through the narrative with the need for a resolution.

But make sure that you follow through with the ending. There are few things audiences hate more than an unresolved ending.

You can use your data to provide a solution or a resolution to the conflict. This can also act as a call to action, prompting readers to act on the information you’ve provided.

5. Show, don’t tell

This is a pro-writer mantra. Many a fevered writer has turned to it in the depths of a late-night wordy panic.

And data analysts can benefit from it too.

Telling is when you present the bare facts and figures as they are, with no accessories. This can be useful in presenting objective information, but it doesn’t hold readers’ attention.

What you want to try doing is showing.

Showing is when you introduce and lead the readers on a journey toward the facts. This is where all the tricks listed above converge. 

Telling vs Showcasing in stories

(Source: University of North Georgia Press)

In order to effectively create data narratives, avoid telling your audience what to think. Instead, provide evidence and meaningful visualizations that illustrate why something is true or important.

Use descriptive and emotional language to paint a vivid picture. As Stephen King said, “description begins in the writer’s imagination but should finish in the reader’s.”

For example, by using language like “urgent” and “immediate”, you are setting the stage for the audience to connect and imagine an emergency scenario. This creates a sense of crisis that compels readers to act.

As much as possible, make sure that your descriptions are specific and vivid. Showing your reader a specific and relatable example will help them understand your data and better connect with it.

Not all data can be “shown,” and bringing emotion into some datasets may actually be harmful. For example, financial data should always be presented in a factual, neutral way to avoid being misleading.

Use your discretion and common sense when deciding how much “showing” to do and in what way. Telling in itself is not a bad thing, and your audience may appreciate the more succinct approach. 

4 ways to get show do not tell right

(Source: Now Novel)

6. Provide insight

At the end of the day, data storytelling isn’t just about entertaining your audience. You need to provide insights that are actionable and relevant.

End your narrative with an insightful conclusion. Summarize the key points and draw a conclusion that your readers can take away with them.

Providing actionable insight adds value to your data by making it useful and relevant. 

key attributes of an actionable insight

(Source: Forbes)

Keep in mind these 6 points when you’re trying to draw out some actionable insights from your data:

  • Alignment: Is the action proposed aligned with the audience’s existing strategies?
  • Context: Do you have enough supporting details to back up your conclusions?
  • Relevance: Are you delivering the right message to the right people?
  • Specificity: Is the scope of the data too broad? Does the conclusion you draw explain the why’s of a specific situation?
  • Novelty: Is this new information?
  • Clarity: Can you communicate it clearly? Is the data convincing?

Insight is the most valuable outcome of data storytelling. If your readers can’t make use of the data, then it’s no better than a bedtime story.

So what’s the big deal?

Capturing your audience’s attention is a skill set that few university degrees prepare you for. In fact, many in the data field look down on humanities fields such as storytelling.

But outside of the classroom is an audience who needs to be engaged in the data’s story.

The world has more data than we know what to do with. Data analysts who arm themselves with some tricks from the “soft skills” toolbox offer an absolutely invaluable service that can bring some much-needed clarity to overwhelming noise.

That’s why good data and good stories should always go hand in hand. By harnessing the power of both in data storytelling, we can fight against the true enemy; misinformation.

The post 6 Things Data Analysts Can Learn From Bestselling Authors appeared first on Convince & Convert.

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How to Build a Content Calendar (Plus a Free Template)

Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here.

In this post, we provide a guide to building a content calendar, plus a free template for the year.

The Definition of a Content Calendar

Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.

We define a content calendar as a shareable resource that teams can use to plan all content activity. This allows you to visualize how your content is distributed throughout the year. We prefer a calendar-based format, as opposed to just creating a long list of content to be published, because it comes with several benefits:

  • Gain inter-and cross-department alignment: Inform everyone about what is being published, when and where, so there are no surprises or duplication of efforts.
  • Get a 50,000-foot view of content: Create a clear visual of how your content is distributed throughout the year.
  • Identify content milestones: Plan content around key events or important dates.
  • Spot content gaps: Gain a sense of what content still needs to be planned, with plenty of lead time to line up more content.
  • Inform the content creation workflow: Make sure you have your content ready in time to actually publish when needed.

Consistency is insanely critical to content success. Yes, amazing new ideas and brilliant sparks of creativity help, but we can’t rely on them alone. They’re too inconsistent and unreliable. Instead, everyone needs to be on the same page with what content is being created, plus where and when it’s being published. It has to be done on a regular, ongoing basis. That is precisely where content calendars come into play.

The further ahead you plan, the better positioned you will be to produce a consistent flow of content.

The 4 Keys to Content Calendar Success

Whether you plan content on a weekly, monthly or quarterly basis, depending on how quickly your industry or organization moves, there are several universal keys to content calendar success:

  1. Open your calendars to everyone: While not everyone should have the ability to edit a master content calendar, everyone should at least know where the content calendar is located and have viewing access.
  2. Iterate constantly: A content calendar is a living, breathing document, and it should change and grow as your content needs do.
  3. There’s no one right way to calendar your content: There are a million different methods, templates and approaches to take. We’re providing you with a baseline template and a proven process that we use for ourselves and Convince & Convert clients, but you should also play around with the approach and modify elements, as needed. We tinker with it all the time too.
  4. Create a content repository: Don’t get stuck on ideas that you can’t implement immediately and don’t get hung up on the “we’ll never be able to do that” ideas. Instead, create a repository of content ideas that you can tap into whenever needed.

Fantastic! Now that we have all of that out of the way, let’s get to the good stuff: calendaring all of our amazing content.

How to Build Your Content Calendar in 3 Easy Steps

Step 1: Start with Existing Content Assets

There’s a lot of focus on creating new content when we should really be focusing on creating more with less. It’s also usually not necessary to produce all your content from scratch since we often leave heaps of valuable content just lying around.

Instead, start by taking note of all of your existing content or resources to see what can be repurposed and remixed. For example:

  • Slide decks: Repurpose these as videos, blog posts or key takeaway slide decks.
  • First-hand data or research: As long as you use that data safely and in ethical ways, leverage your own data or research to create infographics or news stories.
  • Colleagues and coworkers: The expertise of your colleagues can be tapped for video, audio or transcribed interviews.
  • Whitepapers or reports: Break big content pieces into a series of blog posts or social takeaways. We call this content atomization, which we’ll dive into in just a bit.
  • Old blog posts: Make minor adjustments and update with fresh information. If they’re all on the same topic, combine them into an uber-post or whitepaper, which is a process we call reverse atomization.

Repurposing content assets takes away some of the strain of having to come up with a million new content ideas. It also helps you efficiently fill gaps in your content schedule. A single content asset can also often give rise to several pieces of content, which we refer to as content atomization. It’s the process of taking one big piece of content and spinning it out into eight smaller pieces of content. For example, an infographic can support a blog post that analyzes the integrity of the data on which it was based. You could also include a video which explains the wider ramifications of its findings – so on and so forth.

Content atomization will become your best friend when it comes to content calendaring.

If you’re not familiar with our concept of creating content shows, you can read our in-depth post about content shows. If you’re already familiar or just want the highlights, content marketers need to start to think like television networks and create content shows. In short, these content shows become predictable, steady initiatives that our audiences can rely on and recognize. In fact, these shows are something that they actually look forward to.


Content marketers need to start to think like television networks and create content shows.
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There are 3 types of shows you need to identify within your content:

Binge-worthy shows: These shows are big, steady ongoing content initiatives that have the same theme and format. They should target at least two audiences, otherwise they’re not worth the time or effort to produce. These are often podcasts, video series, webinar series, white papers, reports, etc. You should be able to execute this show at least twice per month. These also get plugged into your calendar first.

Binge-worthy show example: I’m a massive fan of Retro Replay, a relatively new weekly YouTube show that pits two of today’s most well-known video game voice actors against some of the most difficult and/or nostalgic video games of the past. It premiers live every Thursday at 4:00 pm PT and includes a live chat with the hosts. Aside from being super fun to watch, this show is also a fantastic case study for what a true binge-worthy show looks like and for how to build and engage with an audience. Seriously, check it out.

One-time shows: These shows are special quarterly or yearly shows that attack a major customer pain point or topic. Although they’re less frequent in cadence than binge-worthy shows, they’re still fairly large content pieces. Think white papers, research papers, contests, user-generated content campaigns, etc. These don’t have to have the same level of consistency, but they should still be in line with your branding, voice and tone.

One-time show example: Who doesn’t love CMI’s annual Benchmarks, Budgets and Trends report?! This yearly report is chock-full of goodness. Even though the report varies slightly in design and layout each year, it’s consistent enough that audiences know exactly what to expect.

Regularly scheduled programming: These shows are ongoing content initiatives that round out your calendar, and they don’t have to necessarily connect completely or be 100 percent consistent in theme. Like in the case of blog posts, they may have a different author, topic or format, depending on the content, but they always connect back to the content strategy and have at least one clear audience in mind. Think of them as what a local nightly news show is to any major television network.

Regularly scheduled program example: Convince & Convert’s own blog is our version of regularly scheduled programming. We have our twice-a-month ON newsletter (binge-worthy show) and our big masterclass courses (one-time shows), and then we have our blog to help round out the calendar and provide ongoing information (regularly scheduled programming).

It’s important to note that you most likely already have content shows in your existing content assets, so check your inventory first. It may just be a matter of spinning assets a bit differently, giving them an official show title or connecting them in more consistent ways.

If you don’t have any shows in your existing content assets, or you need more shows to round out your calendar, then you’ll want to focus on creating new content shows.

Step 3: Plan, Schedule, Publish, Promote, Track and Tweak Your Content

Regular editorial planning meetings between all those involved in content creation should be scheduled well before the next publishing period—be it monthly or quarterly. This meeting can be used to schedule the publishing content from your repository with realistic time frames and to support social media activity, email newsletter inclusions, etc.

Your planning meetings can also be used to review the visit, engagement and revenue (if available) stats from previous periods to assess which types of content are most successful (and perhaps need to be replicated) and which are less successful (and perhaps need to be rethought).

Analytics (both web and social) and revenue data can also be used to make tweaks to already published content (e.g. titles, introductions, outbound links, etc.) to optimize visits and engagement.

Your Free Content Calendar Template (Excel or PDF File)

We’ve provided a basic content calendar for you to use. While there are a ton of amazing, wonderful content calendaring platforms and tools, we’ve opted for an Excel spreadsheet. That’s because it’s a great starting place, easy to edit and modify, and almost everyone has the ability to open the file.

Get Access to the Content Calendar Template Now >

To add your content to the calendar and get the most out of your content:

  1. Start with binge-worthy shows: Add these into your calendar first and make sure to pay attention to any key dates or big events.
  2. Add your one-time specials: Pay attention to how they overlap or complement your binge-worthy shows.
  3. Round it out with regularly scheduled programming: Last, but definitely not least, add in your regularly scheduled programming. These should help fill any gaps in your cadence and keep content consistent.
  4. Add content to the content repository: Don’t have a place right now in the calendar for some great ideas? Add it to the repository. Let this be your storage solution for great ideas and check back on it often.

That’s it! Now you can edit and update it, as needed. The actual calendaring part is pretty quick, once you get your shows established. Now, bring this to your editorial meetings and make sure to keep tabs on how content is performing, so you can adjust your publishing flow and content ideation, as necessary. Happy calendaring!

This post was originally written by Jamie Griffiths in 2014, and extensively updated by Anna Hrach, Digital Strategist here at Convince & Convert, in 2019.

The post How to Build a Content Calendar (Plus a Free Template) appeared first on Convince & Convert.

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Top 4 AI Writing Assistants for Smart Writers to Use in 2022

Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient?

If so, you will find AI writing assistants helpful.

An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content effortlessly. Some AI writing assistants automatically generate written content on demand.

In this article, I’ll take you through some of the best AI writing assistants on the market today. I’ll also list their benefits for marketers, writers, and other content creators.

Let’s get started.

How Do AI Writing Assistants Work?

Different AI writing assistants have different purposes and functionalities. 

Essentially, AI writing assistants help with different aspects of the content creation process and to different degrees. Some will just check grammar while others will automate the entire writing process.

For instance, a grammar-checking tool like Grammarly proofreads content by applying standard grammar rules to the text provided.

Some AI writing assistants create content by analyzing existing text, extracting words from that text, and combining those words in new ways to create new pieces of content. It helps to create selling content that increase sales on Instagram, YouTube and other social media platforms.

Sometimes, they will also read the sample text that you provide and use it as a template for creating content.

Top 4 AI Writing Assistants

AI writing assistants can be categorized into two segments. One that takes care of spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. The second automatically generates content for writers.

I’ll suggest the top AI writing assistants for both these categories.

So, let’s get started.

1. Grammarly

Grammarly

 

 

 

 

 

 

 

Image via Grammarly

Grammarly is an AI-powered proofreading assistant for checking spelling mistakes, grammatical errors, and plagiarism in a piece of content.

It can be integrated across almost every page and app on your browser, including email, Google Docs, MS Office, WordPress, Facebook, and more. 

Grammarly is renowned for detecting grammar and spelling errors, especially those that are easy to miss by writers. Grammarly is one of the best SEO investments for businesses.

You can also integrate Grammarly into your sales and marketing software like sales CPQ, email automation, etc. This escalates the quality of your customer communications.

What makes Grammarly the best AI writing assistant is that it provides a forever free plan in addition to a premium plan. Although the free plan doesn’t offer advanced writing suggestions, it’s enough for most people who’re not professional writers.

Key Features

  • Grammar and Spelling Checks: Grammarly is quick and accurate in identifying language errors.
  • Vocabulary Enhancements: Helps improve writing by suggesting the most appropriate words at the most appropriate places.
  • Context and Sentence Structure Check: Improves readability faster than human beings and offers suggestions for improvement.
  • Integration: You don’t necessarily have to use the dedicated Grammarly app to use its features. The tool integrates with browsers, Windows, MS Office, Google Docs, etc..
  • Keyboard: For Android and iOS devices, Grammarly offers dedicated keyboards to help avoid language errors.
  • Plagiarism Checker: Unlimited usage for plagiarism detection.

Pricing

  • Free plan
  • Premium: $30/month for one month, $60/month for three months, $144/month for one year
  • Business: $12.5/month/user for 3 to 9 members, $12.08/month/user for 10 to 49 members, $11.67/month/user for 50 to 149 members

2. ProWritingAid

ProWritingAid

Image via ProWritingAid

ProWritingAid is another AI writing assistant that combines world-class grammar and style checking with in-depth reports to help you improve your writing. 

One advantage ProWritingAid has over Grammarly is that it makes writing more enjoyable and engaging through a unique combination of suggestions, articles, videos, and quizzes.

The AI writing assistant has been trained with thousands of writing and grammar rules to help writers improve their skills as they use the tool. Coupled with an in-app dictionary and third-party app integration, ProWritingAid is among the top AI writing assistants for grammar and writing improvement.

It’s a great proofreading app that you can use to proofread contracts and official documents before sending them for online signing using eSign tools such as DocuSign alternatives.

Key Features

  • Writing Style Improvement: Offers style suggestions and grammatical corrections to improve your content clarity.
  • In-App Dictionary: This allows you to find the most relevant synonyms with ease.
  • Third-Party Integrations: Integrates with Gmail, Google Suite, Microsoft Word, and different browsers.
  • In-Depth Writing Reports: Offers a lot of writing reports to help you identify your weaknesses and improve your writing skills.
  • In-App Suggestions and Explanations: The suggestions and improvements are coupled with explanations to help you learn while you edit.
  • Plagiarism Checker: Offers a plagiarism detector with premium plans.

Pricing

  • Monthly subscription: $20/month
  • Yearly subscription: $6.58/month
  • Lifetime: $399

3. Writesonic

Writesonic

 

 

 

 

 

 

Image via Writesonic

Writesonic is an AI content writing assistant that lets you generate content for your website or social media marketing strategy. It’s like having a freelance writer on call 24/7. You can provide a few keywords, a brief product description, or some phrases, and it will return a wide range of computer-generated results. 

It can generate content landing pages, product descriptions, ads etc. from just a few keywords. 

Key Features

  • AI Article Writer: Creates unique, original, and long-form content that’s engaging and coherent.
  • Paraphrasing Tool: Rewrites your paragraphs in various styles to avoid plagiarism.
  • Text Expander: Helps you amplify your text by adding more value to it.
  • Article Summarizer: Creates a summary for your article or any piece of content.
  • Product Descriptions: Creates epic product descriptions for your ecommerce landing pages.
  • Ad Copy: Helps you create high-performing copy for social media ads and Google Ads.
  • Quora Answers: Creates Quora answers to help you grow your brand and drive traffic to your website.

Pricing

  • Free: Free for up to 2,500 words
  • Short-Form: Starts from $10/month for 12,000 words
  • Long-Form: Starts from $13/month for 15,000 words

4. Copysmith

Copysmith

 

 

 

 

 

 

 

 

Image via Copysmith

Copysmith is an AI-powered writing assistant that generates content for ecommerce product pages. Unlike Writesonic, Copysmith is solely targeted for product descriptions and ecommerce marketing content.

This tool increases the sales conversions for ecommerce websites by creating catchy product descriptions and sales copy.

The Copysmith AI writing assistant also claims to provide blog content creation, but this feature needs to be further developed.

Key Features

  • Bulk Product Descriptions: Allows you to create product descriptions in bulk.
  • Content Templates: Provides product description templates for Instagram and landing pages.
  • Campaign Builder: Lets you build and launch your campaigns faster.
  • Integrations: Integrates with Google Chrome, Google Ads, Google Docs, WooCommerce, Hootsuite, Zapier, etc.
  • Plagiarism Checker: A built-in plagiarism checker that allows unlimited access.
  • In-App Collaboration: The workflow management and in-app collaboration feature is bliss for large teams.

Pricing

  • Starter: $19/month
  • Professional: $59/month
  • Enterprise: On-demand

Limitations of AI Writing Assistants

While AI writing assistants are helpful tools, it’s important to note that they’re not perfect. While they can help you generate content faster and improve your writing quality, they aren’t a one-size-fits-all solution.

AI writing assistants don’t know who your audience is or what they want to read, so they can’t tailor their content to your readers’ specific needs. 

You can use these to generate the first draft of your content, you need to edit it to improve the quality and make it more readable.

Wrapping Up

AI technology holds plenty of promise for businesses and individuals alike. If you are looking for ways to make your writing more efficient, AI writing assistants are the perfect solution for you. 

AI is revolutionizing content creation and if you want to sail in the wind, start using one or more of the AI writing assistants I’ve mentioned in this article.

The post Top 4 AI Writing Assistants for Smart Writers to Use in 2022 appeared first on Convince & Convert.

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content calendar template

We’ve provided a basic content calendar for you to use. While there are a ton of amazing, wonderful content calendaring platforms and tools, we’ve opted for an Excel spreadsheet. That’s because it’s a great starting place, easy to edit and modify, and almost everyone has the ability to open the file.

Download your free content calendar Excel template now >>

Right click and save as

To add your content to the calendar and get the most out of your content:

  1. Start with binge-worthy shows: Add these into your calendar first and make sure to pay attention to any key dates or big events.
  2. Add your one-time specials: Pay attention to how they overlap or complement your binge-worthy shows.
  3. Round it out with regularly scheduled programming: Last, but definitely not least, add in your regularly scheduled programming. These should help fill any gaps in your cadence and keep content consistent.
  4. Add content to the content repository: Don’t have a place right now in the calendar for some great ideas? Add it to the repository. Let this be your storage solution for great ideas and check back on it often.

That’s it! Now you can edit and update it, as needed. The actual calendaring part is pretty quick, once you get your shows established. Now, bring this to your editorial meetings and make sure to keep tabs on how content is performing, so you can adjust your publishing flow and content ideation, as necessary. Happy calendaring!

The post The Only Content Calendar Template You’ll Ever Need appeared first on Convince & Convert.

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