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On one hand, we’re entering an AI Renaissance. ChatGPT and AI tools are exploding into our lives and will soon change the way we work, live, and play. And yet… Facebook still sucks at detecting basic fraud.

These may sound completely unrelated, but they’re not. These two things contradict each other in laughable ways. We’re preparing to bow to our robot overlords. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

So… Why does Facebook suck so bad at this? How can we explain it? How does Facebook explain it?

I’m sure that these things are more complicated than I can ever understand. But, as you read this, you are likely to detect some anger. I’m annoyed. I’m exhausted. I’m tired of trying to explain why this is still a thing. And as much as I want to defend Facebook and the technical nature of managing this stuff, I remain at a loss for understanding.

What I’m going to describe was originally a minor annoyance. Scams that most people realized were scams and Facebook made some minor attempts to eliminate them. But as time has passed, it’s simply inexcusable that this stuff still exists.

Businesses are getting hurt by it. And that, ultimately, hurts Facebook.

The Phishing Scam

What I’m going to describe won’t be shocking. You’ve likely seen a variation of this before. There are a couple of versions of how this phishing scam works.

Most work because they create a Facebook page and then a post that claims you have violated terms. The page either tags a bunch of pages or emails them to drive traffic to this post.

Here’s an example (Note: I’m blocking the link in each of these scams to protect my readers)…

Facebook Scam

It indicates that your account is going to be deleted if you don’t act. Click that link to appeal, it says. Of course, that’s no Facebook link. You can bet it’s a phishing link.

Here’s another…

Facebook Scam

And another…

Facebook Scam

That post is amazingly from October. Still up today.

Have you noticed a common theme? I’m able to find all of these easily because they’re all under the name “Restriction Details.” All are different pages.

There are lots and lots of them.

Facebook Scam

Some of these pages are new. Some have been around a while. They use different names, too. In some cases, even the Facebook or Meta name and logo are used.

If you initially get an email directly from the scammer, you may immediately realize it’s fake because of the return email address. But…

That email could also come, amazingly, directly from Facebook. You could get that email from Facebook if you get notifications sent to you that way.

Here’s an example of such an email…

Facebook Scam

Do you see what’s happening here? This email is actually from Facebook. It’s sent to notify you that a page has tagged you. There’s a very scary message in that email and a phishing link within it.

An unsuspecting victim could see that it’s actually from Facebook and assume that the message within it is also from Facebook. That is one of the primary ways these scammers get people to click that phishing link.

This is so bad that Facebook even suggested one of these posts in my news feed.

Facebook Scam

People are getting harmed by these scams. And Facebook isn’t doing nearly enough about it.

Why is This So Hard?

Look. I’m tired. I’m tired of reporting these posts for spam and scams every two or three days. And you know what’s crazy? Most of that reporting does absolutely nothing.

Here’s Facebook’s update on a post I reported back in August.

Facebook Scam

They’ll notify me when my report has been reviewed. I guess that hasn’t happened yet.

In some cases, these pages use Facebook or Meta branding. That should be easy. There’s no reason that such a post should get through.

Beyond that, we see that so many of these pages have similar or identical names. Once the first 100 are flagged, how can we not prevent future pages from popping up?

And some of these pages have existed for many months. You know that people are reporting them. How do they still exist?

This scam isn’t sophisticated. The posts follow a very limited playbook. They say that you violated terms. You have a short period of time to act before your page is going to get taken down. Click this shady link to dispute.

We now have AI that can respond to a loosely-structured question and give us the exact answer that we needed in a conversational tone. Crazy Star Trek stuff.

And yet, Facebook can’t detect a pattern with these pages and posts. I’m no programmer, but this seems like elementary-level detection that’s required compared to what we’re seeing with AI right now.

Why Does Facebook Suck At This?

Okay, I’m not done. Here’s another pathetic example of Facebook scam and spam detection.

Back in June, Facebook announced that they were going to improve business reviews and recommendations. You see, spammers and scammers would use recommendations because they aren’t as easy to remove. Why? Because pages can’t simply remove a negative review.

So, that June update was expected to improve the authenticity and trustworthiness of reviews. Did it? Nope.

Just today, my page received this review…

Facebook Scam

Wanna know what’s funny? I meant to share a screenshot of a different spam review that was left for me early this morning. But this one just came in a few minutes ago.

Once again, they all follow the same playbook. Completely unrelated to my business. Something to do with money. And then an email address, phone number, or WhatsApp number (or combination).

An authentic review wouldn’t include contact info. Why would it? Any review that includes such information should be an immediate red flag.

At this point, I probably get 20 spam reviews for every one authentic review. It’s made the entire system pointless.

And Facebook either can’t or won’t do anything about it. Or anything meaningful.

This is Going to Get Worse

Look, I get that this stuff is obvious to many of us. It’s really not hard for me to detect spam and scams, report them, and remove them (if possible). But there are two things to keep in mind here.

First, not everyone is as tech-savvy and knowledgeable as we are. These do fool some people. This is harming a large enough group that the scammers remain out in force.

Second, the scams might be easy for us to detect now, but they’ll get far more sophisticated. Why? That same AI advancement that Facebook isn’t using will be used by the scammers to blend in with authentic posts.

Your Turn

This exhausts me. What do you think? What should Facebook do to get rid of this nonsense?

Let me know in the comments below!

The post It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud appeared first on Jon Loomer Digital.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=5009

Top 4 AI Writing Assistants for Smart Writers to Use in 2022

Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient?

If so, you will find AI writing assistants helpful.

An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content effortlessly. Some AI writing assistants automatically generate written content on demand.

In this article, I’ll take you through some of the best AI writing assistants on the market today. I’ll also list their benefits for marketers, writers, and other content creators.

Let’s get started.

How Do AI Writing Assistants Work?

Different AI writing assistants have different purposes and functionalities. 

Essentially, AI writing assistants help with different aspects of the content creation process and to different degrees. Some will just check grammar while others will automate the entire writing process.

For instance, a grammar-checking tool like Grammarly proofreads content by applying standard grammar rules to the text provided.

Some AI writing assistants create content by analyzing existing text, extracting words from that text, and combining those words in new ways to create new pieces of content. It helps to create selling content that increase sales on Instagram, YouTube and other social media platforms.

Sometimes, they will also read the sample text that you provide and use it as a template for creating content.

Top 4 AI Writing Assistants

AI writing assistants can be categorized into two segments. One that takes care of spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. The second automatically generates content for writers.

I’ll suggest the top AI writing assistants for both these categories.

So, let’s get started.

1. Grammarly

Grammarly

 

 

 

 

 

 

 

Image via Grammarly

Grammarly is an AI-powered proofreading assistant for checking spelling mistakes, grammatical errors, and plagiarism in a piece of content.

It can be integrated across almost every page and app on your browser, including email, Google Docs, MS Office, WordPress, Facebook, and more. 

Grammarly is renowned for detecting grammar and spelling errors, especially those that are easy to miss by writers. Grammarly is one of the best SEO investments for businesses.

You can also integrate Grammarly into your sales and marketing software like sales CPQ, email automation, etc. This escalates the quality of your customer communications.

What makes Grammarly the best AI writing assistant is that it provides a forever free plan in addition to a premium plan. Although the free plan doesn’t offer advanced writing suggestions, it’s enough for most people who’re not professional writers.

Key Features

  • Grammar and Spelling Checks: Grammarly is quick and accurate in identifying language errors.
  • Vocabulary Enhancements: Helps improve writing by suggesting the most appropriate words at the most appropriate places.
  • Context and Sentence Structure Check: Improves readability faster than human beings and offers suggestions for improvement.
  • Integration: You don’t necessarily have to use the dedicated Grammarly app to use its features. The tool integrates with browsers, Windows, MS Office, Google Docs, etc..
  • Keyboard: For Android and iOS devices, Grammarly offers dedicated keyboards to help avoid language errors.
  • Plagiarism Checker: Unlimited usage for plagiarism detection.

Pricing

  • Free plan
  • Premium: $30/month for one month, $60/month for three months, $144/month for one year
  • Business: $12.5/month/user for 3 to 9 members, $12.08/month/user for 10 to 49 members, $11.67/month/user for 50 to 149 members

2. ProWritingAid

ProWritingAid

Image via ProWritingAid

ProWritingAid is another AI writing assistant that combines world-class grammar and style checking with in-depth reports to help you improve your writing. 

One advantage ProWritingAid has over Grammarly is that it makes writing more enjoyable and engaging through a unique combination of suggestions, articles, videos, and quizzes.

The AI writing assistant has been trained with thousands of writing and grammar rules to help writers improve their skills as they use the tool. Coupled with an in-app dictionary and third-party app integration, ProWritingAid is among the top AI writing assistants for grammar and writing improvement.

It’s a great proofreading app that you can use to proofread contracts and official documents before sending them for online signing using eSign tools such as DocuSign alternatives.

Key Features

  • Writing Style Improvement: Offers style suggestions and grammatical corrections to improve your content clarity.
  • In-App Dictionary: This allows you to find the most relevant synonyms with ease.
  • Third-Party Integrations: Integrates with Gmail, Google Suite, Microsoft Word, and different browsers.
  • In-Depth Writing Reports: Offers a lot of writing reports to help you identify your weaknesses and improve your writing skills.
  • In-App Suggestions and Explanations: The suggestions and improvements are coupled with explanations to help you learn while you edit.
  • Plagiarism Checker: Offers a plagiarism detector with premium plans.

Pricing

  • Monthly subscription: $20/month
  • Yearly subscription: $6.58/month
  • Lifetime: $399

3. Writesonic

Writesonic

 

 

 

 

 

 

Image via Writesonic

Writesonic is an AI content writing assistant that lets you generate content for your website or social media marketing strategy. It’s like having a freelance writer on call 24/7. You can provide a few keywords, a brief product description, or some phrases, and it will return a wide range of computer-generated results. 

It can generate content landing pages, product descriptions, ads etc. from just a few keywords. 

Key Features

  • AI Article Writer: Creates unique, original, and long-form content that’s engaging and coherent.
  • Paraphrasing Tool: Rewrites your paragraphs in various styles to avoid plagiarism.
  • Text Expander: Helps you amplify your text by adding more value to it.
  • Article Summarizer: Creates a summary for your article or any piece of content.
  • Product Descriptions: Creates epic product descriptions for your ecommerce landing pages.
  • Ad Copy: Helps you create high-performing copy for social media ads and Google Ads.
  • Quora Answers: Creates Quora answers to help you grow your brand and drive traffic to your website.

Pricing

  • Free: Free for up to 2,500 words
  • Short-Form: Starts from $10/month for 12,000 words
  • Long-Form: Starts from $13/month for 15,000 words

4. Copysmith

Copysmith

 

 

 

 

 

 

 

 

Image via Copysmith

Copysmith is an AI-powered writing assistant that generates content for ecommerce product pages. Unlike Writesonic, Copysmith is solely targeted for product descriptions and ecommerce marketing content.

This tool increases the sales conversions for ecommerce websites by creating catchy product descriptions and sales copy.

The Copysmith AI writing assistant also claims to provide blog content creation, but this feature needs to be further developed.

Key Features

  • Bulk Product Descriptions: Allows you to create product descriptions in bulk.
  • Content Templates: Provides product description templates for Instagram and landing pages.
  • Campaign Builder: Lets you build and launch your campaigns faster.
  • Integrations: Integrates with Google Chrome, Google Ads, Google Docs, WooCommerce, Hootsuite, Zapier, etc.
  • Plagiarism Checker: A built-in plagiarism checker that allows unlimited access.
  • In-App Collaboration: The workflow management and in-app collaboration feature is bliss for large teams.

Pricing

  • Starter: $19/month
  • Professional: $59/month
  • Enterprise: On-demand

Limitations of AI Writing Assistants

While AI writing assistants are helpful tools, it’s important to note that they’re not perfect. While they can help you generate content faster and improve your writing quality, they aren’t a one-size-fits-all solution.

AI writing assistants don’t know who your audience is or what they want to read, so they can’t tailor their content to your readers’ specific needs. 

You can use these to generate the first draft of your content, you need to edit it to improve the quality and make it more readable.

Wrapping Up

AI technology holds plenty of promise for businesses and individuals alike. If you are looking for ways to make your writing more efficient, AI writing assistants are the perfect solution for you. 

AI is revolutionizing content creation and if you want to sail in the wind, start using one or more of the AI writing assistants I’ve mentioned in this article.

The post Top 4 AI Writing Assistants for Smart Writers to Use in 2022 appeared first on Convince & Convert.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=1750