Verify Your Custom Website Events

If you use custom events, you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” The process isn’t difficult, but the question is… Why? Let’s discuss… What…

Elevate B2B Marketing News Weekly Roundup: B2B Content Marketing Study, Top Enterprise Ad Priorities & Creativity’s Rising Brand Role

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent…

The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are…

RedHat on Connecting B2B Content for ROI – Across Sites and Teams

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes, Senior Director of the Global Content Team at…

Ads Do the Targeting Now

Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests,…

SAP on the New AR for B2B Content Marketing: Authentic Reality

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles…

Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have…

VMware and Jasper on AI as a Turning Point for Marketing Team Structure and Strategy

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing,…

Everything You Need to Know About Google’s October 2023 Core Algorithm Update

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update…

Verify Your Custom Events

Make sure you verify your custom website events! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). As part of Meta’s continuous system…

Value for Advantage+ Shopping

We have an update to Advantage+ Shopping Campaigns… When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default,…

Elevate B2B Marketing News Weekly Roundup: Google Core Update and Demand Gen Campaigns, Adobe AI Editing Tool & B2B Social Media Sweet Spots

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based…