Why Wouldn’t You Use 28-Day Click?

Some of y’all are crazy. In Ads Manager, you can compare attribution settings. This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. By default, your conversions do not include 28-day…
Read more

Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future written by John Jantsch read more at Duct Tape Marketing 0 The Duct Tape Marketing Podcast with Nicole Bernard In this episode of the Duct Tape Marketing Podcast, I…
Read more

Differences Between Custom Events and Custom Conversions

Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written…
Read more

Top 25 B2B Marketing Influencers and Experts To Follow #MPB2B 2023

MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch…
Read more

Custom Events Column Fix

I have a correction! Last week I told you about a possible bug. Some custom events don’t appear among metrics you can add as columns in Ads Manager. From what I could tell, there was no rhyme or reason why this was. As it turns out, there…
Read more

Creating the Perfect About Us Page (Yes, We Did It!)

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a…
Read more

17 SEO Tips To Boost Your Search Rankings Right Away

The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, what should you do if…
Read more

New Instagram Metric in Ads Manager

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t…
Read more

Use Compare Attribution Settings

It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context. Hit the columns drop-down menu and select Compare Attribution Settings. Go ahead and select them all: • 1-day view • 1-day…
Read more

Compare Attribution Settings: Get the Most of Meta Conversion Data

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post,…
Read more

Which Startup Marketing Agency Is Ideal for You?

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up…
Read more

A Practical Inbound Marketing Strategy for B2B Companies

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”)…
Read more