Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the…
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Does the Hub and Spoke Content Model Work Anymore?

Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention…
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Custom Events vs. Custom Conversions

Do you know the difference? Custom events and custom conversions confuse too many advertisers. They either mistake one for the other or they use the two interchangeably. Both require the pixel or conversions API and help you define conversions…
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Reservation Buying Type Replaces Reach and Frequency

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When…
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Observations on the State of Content Marketing

I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This report is packed with useful insights into the world of content marketing. But what caught my eye is that many B2B marketers…
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Generative AI Features for Ads

Meta has started rolling out generative AI features for ads. We first heard about these features back in May, and the global rollout will complete by next year. The three features include: 1. Background Generation 2. Image Expansion 3. Text…
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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies,…
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Advantage+ Shopping Placement Controls

We now have Advantage+ Shopping placement controls. When you create an Advantage+ Shopping campaign, you have no control over placements. Advantage+ Placements is locked in. Meta has now provided some back-end control over this. In your Ad Account…
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Crisis Communications 101: Best Practices for Nonprofits

Every nonprofit will face a crisis at some point. How your organization responds to that crisis will define your audience’s opinion of your nonprofit, so it’s crucial to establish a clear communications plan to tackle crises effectively. The…
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Publish Ads to Your Page Again

Yep, you can do that again. A few weeks back, I created a video about a bug related to Meta Page Posts. In the past, we’d been able to publish ads to our page here, but that was no longer possible for link ads. You could only do it with videos. I…
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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast, I interviewed ​​Anne Janzer,…
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Ads Manager Needs This Custom Metric

Ads Manager needs this custom metric. I love the compare attribution settings feature, but it creates a mess. If you click all five attribution windows, it adds five extra columns to Ads Manager. And it doesn’t just add five columns. It adds…
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