Lead Generation Metrics You Should Be Aware Of

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key…

The Value Of Design And Why To Sell It

The Value Of Design And Why To Sell It written by Sara Nay read more at Duct Tape Marketing  About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of…

How Meta Could Leverage Outbound Clicks

The challenges related to tracking, targeting, and optimization have increased during the past couple of years. And yet, Meta has a solution that is sitting right in front of them. Meta needs to leverage Outbound Clicks. This isn’t a particularly…

10 Essential Website Elements Every Homepage Needs To Have

10 Essential Website Elements Every Homepage Needs To Have written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the 10…

B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022 are fortunate to have access to perhaps the greatest wealth of virtual learning opportunities the…

SEO: How to Generate More Clicks from Your Current Rankings

For as long as it has existed, search engine optimization has been about getting found in search. And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s…

4 Types of Content Creation (and How to Decide Which is For You)

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it…

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

If you ever feel like your Facebook ad results are too good to be true, they probably are. In the case of ThruPlay numbers, it’s likely due to the Audience Network Rewarded Video placement. I’m glad I caught this quickly, but I…

How B2B Marketers Can Benefit From Working With More Diverse Influencers

When was the last time you saw someone in a wheelchair in your day-to-day life? Someone just going about their daily routine, who also happened to be in a wheelchair? Now, when was the last time you saw someone in a wheelchair as a main character…

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and…

7 Marketing Tips for Successful LinkedIn Advertising

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and…

The Anti-Time Management Strategy That Actually Gives You Your Time Back

The Anti-Time Management Strategy That Actually Gives You Your Time Back written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Richie Norton In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton.…