B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

2022 July 22 MarketingCharts Chart

2022 July 22 MarketingCharts Chart

Brands Are Investing More Social Budget On Creator Partnerships
74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the next three to six months, with 53 percent looking to strengthen their social community and some 41 percent using creator partnerships to promote brand values — three of several findings of interest to B2B marketers contained in newly-released Sprout Social study data. MediaPost

[bctt tweet=”“Creators are the backbone of our business. We take enormous pride in connecting them not only with listeners, but also with advertisers to help them monetize their work.” — Lee Brown of @Spotify” username=”toprank”]

LinkedIn Business Manager is now in public beta
Microsoft-owned LinkedIn has begun public testing of its previously-announced LinkedIn Business Manager, aimed at making it easier for marketers to manage advertising for multiple accounts on the professional platform, with an array of new integrated dashboard and campaign-related features, LinkedIn (client) recently announced. Search Engine Land

Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account
Facebook parent Meta has begun a test that allows users to have up to four separate additional Facebook profiles, a move that would bring an array of new possibilities to marketers utilizing the platform, Meta recently announced. Social Media Today

Research Points To Power Of Social Brand Conversation On Consumer Decision Making [Study]
56 percent of consumers see brand conversations conducted via social media as having as much or more impact on purchase decisions than traditional reviews, with always-on brand conversations being viewed as important throughout the purchase journey — two of several statistics of interest to digital marketers contained in recently-released joint Twitter and Publicis Media survey data. MediaPost

Content Marketers Are Facing A Range of Issues with Integrated Technology
Business intelligence analytics, marketing automation, personalization, and digital asset management (DAM) were the top four technologies content marketers said they use, while the integration of this array of technology was seen as the leading obstacle that content marketers face, according to newly-released marketing technology report findings from Parse.ly. MarketingCharts

ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
The Association of National Advertisers (ANA) has published its initial selection of influencer marketing measurement guidelines, covering social platforms Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and Snapchat, the ANA recently announced. MediaPost

2022 July 22 Statistics Image

2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Multicultural groups have continued to be under-represented when it comes to media spending, despite an increased presence online, as some 66 percent of multicultural adults said they had spent more time online compared to a year ago — more than the 55 percent of all other groups, according to newly-released survey data of interest to B2B marketers. MarketingCharts

Google Ads Creative Studio Launches With Custom Video And Display Ads
Search giant Google has globally released its previously-announced Ads Creative Studio platform, with an array of features centered around working with multiple versions of video campaigns, with display advertising soon to be added to the mix, while the new platform is able to work in conjunction with Google Ads, Display and Video 360, and Campaign Manager 360 offerings, Google recently announced. MediaPost

The Best Times to Post on Social Media in 2022 [Infographic]
When is comes to the top times for achieving engagement on social media posts, Wednesday through Friday were seen as best for Twitter, Tuesday through Thursday for LinkedIn, and Monday, Wednesday, and Friday for Facebook — some of the findings of interest to digital marketers contained in a newly-released analysis of over 37 million social posts. MarketingProfs

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
79 percent of B2B marketing professionals pinpointed the registration forms contained on the website of their organization as the top B2B tactic for acquiring customer and prospect data, with 54 percent pointing to content downloads or offer forms that exist on their own dedicated landing pages, according to recently-released survey data of interest to B2B marketers. MarketingCharts


2022 July 22 Marketoonist Comic Image

A lighthearted look at “How Same-Day Delivery Works” by Marketoonist Tom Fishburne — Marketoonist

TensorFlow Lite – On A Commodore 64 — Hackaday


  • TopRank Marketing — New Report Reveals 86% of B2B Marketers are Successfully Working with Influencers — Associated Press / AP
  • Lee Odden — This Week in Marketing: Get Data-Driven to Reach for the Stars — LinkedIn (client)
  • TopRank Marketing — Total Annarchy Newsletter #117: Writing inspo from the best thing on Netflix — Total Annarchy / Ann Handley
  • Lee Odden — Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? — Content Marketing Institute

Have you found your own top B2B marketing news this week? If so, please don’t hesitate to let us know in the comments below.

Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and please return next Friday for another selection of the most up-to-date and pertinent B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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